Warid has managed to remain in the headlines lately. First it shocked the market (and the regulator) by announcing the deployment of 4G LTE network without investing a single penny into license (unlike Zong, which bought 4G license for USD 210 million dollars).
Later on, Warid made it to the headlines when it announced an investment plan of over USD 400 million dollars. It is said that this money will help company in remaining in the race with enhanced and improved data services for its customers.
During the while, Warid amazed the market by employing some notable names from telecom industry of Pakistan.
Such strategic hiring of key resources – without any doubt – are significant, especially for a company that was up for sale just few months ago.
To start with, Mr. Sarmad Malik from Moblink – who is probably the best known person of north region – has just joined Warid Telecom as Regional Commercial Director (North Region), sources tell us.
Warid also hired Mr. Faisal Khan Sadozai, the person responsible for the launch of EasyPaisa in Pakistan. Faisal will look after the Mobile Paisa – Warid’s arm for Mobile Financial Services – in fact he himself launched the product last month during a press meet in Lahore.
Next we want to mention Asim Ali – the guy who launched EVO products for PTCL – and lately the Group VP (products and services) at Virgin Mobile Middle East and Africa joined Warid Telecom as Director Pricing & Segments.
Just to add, Asim had led the launch, brand and product development for EVO. He was EVP wireless business in PTCL. Previously Asim has served as Director Strategy and Business Development in Mobilink as well.
Talib Hafesjee , another champion known for his outstanding work and a proven track record while working with Telenor, recently joined Warid as Regional Commercial Director South region.
Last but not least, Nayab Baig, who is the best known HR person in the telecom industry joined Warid couple of months ago. Nayab is considered to be the chief architect behind the human capital design of Telenor Pakistan. He served Telenor as VP HCD for over six years.
Warid has successfully proven its strong standing at various levels. With such temperament, company is setting itself to thrive and reckon with full force.
We won’t be surprized if they launch Pakistan’s first 4G network – which is due with-in a month – while competition invested half a billion just for the next-gen licenses but is far from launching 4G yet.