Adnan Pardesy is all set to launch his label’s online E-store on 18th November, 2014. The E-store will provider trendy and chic outfits from all of his current and previous collections, including the label’s popular “The Gota” collection recently showcased at the Aalishan Pakistan trade exhibition in India. The E-store will facilitate online orders to both local and International customers here.
Speaking about the launch of his label’s E-store, Pardesy said, “I am really looking forward to the launch of the label’s E-store. We as a brand have always been very exclusive, but with increasing consumer demand we have decided to initiate this new venture which will enable our label’s patrons to have greater access to our label, all from the convenience of their own homes. For the E-store, I envisioned a cyber space for my clients to indulge themselves in the complete Adnan Pardesy experience, with 24/7 accessibility and special immersive content such as fashion films and videos from the brand’s showcase in local and International fashion shows.”
Adnan Pardesy launched his label in 2007 and has steadily accumulated fame since then. He defines his design philosophy as minimalism and employs structure and architecture as the inspiration for his design. His work includes Eastern wedding wear, party wear and pret and western wear including bustier, tops, skirts and dresses.
Since his debut appearance at Karachi Fashion Week in 2008 and his show at Ensemble in Karachi in 2008, Pardesy has showcased at various platforms; at Singapore and at both Fashion Pakistan Week 1 and 2, at Ogaan Delhi in 2010 and later he also showcased his luxury Pret collection at PSFW in 2013 and quite recently at Fashion Pakistan Week 6, 2014. In September 2014, the designer also showcased his collection in Lifestyle Pakistan, Delhi.