Sony Partners with Brightex To Sell Smartphones In Pakistan

Sony and Brightex are entering into a partnership to sell the company’s Smartphones in Pakistan, according to a report from MoreMag.pk.

Brightex already sells HTC smartphones in Pakistan and the Sony agreement will make them the official distributor for two major smartphone brands in the country.

Under the new partnership, Brightex will soon launch six Sony smartphones in Pakistan. They are:

  • Sony Xperia E3 Dual SIM
  • Sony Xperia M2 Dual SIM
  • Sony Xperia M2 Aqua
  • Sony Xperia C3 Dual SIM
  • Sony Xperia Z3 Compact
  • Sony Xperia Z3 Dual SIM

The agreement is poised to provide a lifeline to Brightex, whose partnership with HTC had become less fruitful with time. HTC’s insistence on relying on high end smartphones like some Desire handsets and the HTC One had seen Brightex’s market share reduced from 18% to under 1%.

The partnership with Sony is expected to reinvigorate the company who quietly confident about their performance in the coming year.

via Moremag.pk

Talal is a Director and the Chief Content Officer at ProPakistani. Reach out at [email protected]


    • I have seen Nexus 4 used to come in Brightex warranty, LG don’t have great market. Company like these should try to bring Chinese brand at affordable prices like Xiaomi, Zte. It should help, as now a day almost 70% prefer to buy phones from grey channel they are cheap and phones rarely become faulty in one year.

    • I have seen Nexus 4 used to come in Brightex warranty, LG don’t have great market. Company like these should try to bring Chinese brand at affordable prices like Xiaomi, Zte. It should help, as now a day almost 70% prefer to buy phones from grey channel they are cheap and phones rarely become faulty in one year.

  • Sony don’t have good sale either, but they atleast have some good mid range phones at affordable price as compared to HTC. This should help brightex a little.

  • Good. I hope they offer warranty and accidental coverage as well, because SONY phones in Pakistan SO BADLY need such a thing to launch properly .

    But its Brightex, so i am not keeping my hopes high. They didn’t really astonish me with their HTC phones launched in PK.

  • V nice. Atleast sony is in pakistan now they have v nice range of smartphones of mid range and high. I m using xperia sp for 8 to 9 months and its worksing flawlessly. Amazing batery timing and no lags or crashes. Z3 compact os my next phone inshallah

  • Thats great. Syed Tala bhai can you please confirm whether there are any chances of LG coming officially to Pakistan? and what that court case going between Sony and Outlet mobiles?

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