Samsung On Top, Android Dominates Market: IDC Report

Samsung and Android are top dogs in the smartphone market according to IDC’s Quarterly Mobile Phone Tracker report.

Android maintains its complete dominance in the market. Android shipments will brush the 1.06 billion figure and it stands first with 84.4% of market share for Q3 2014. Apple iOS stands at second place, having just 11.7% of smartphone OS market share for Q3. Windows phone is ranked as the third top smartphone OS player. It has only 2.9% of the smartphone OS market share by Q3. However, IDC predicted that Windows phone will grow to 5.6% market share with 105 million units by 2018.

IDC  Smartphone OS Market Share 2014, 2013, 2012, and 2011

The average cost of the Android smartphone has dropped to $230 and reflects a growing trend towards low cost smartphones. However, iOS share will see an increase by the end of the year thanks to the iPhone 6 and iPhone 6 Plus.

chart-ww-smartphone-os-market-share

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The report predicts a slowdown for the smartphone market as far as the future is concerned. Total shipped smartphones will be around 1.4 billion by the end of 2014, showing a growth rate of 12% year over year. This growth rate will decrease to around 9.8% by the end of 2018 as markets become saturated.

IDC  Smartphone Market Share 2014, 2013, 2012, and 2011

The IDC report also shows the top smartphone vendors in terms of market share. Samsung ranks number one but the company seems to have a murky future. It is the only company out of the five big vendors which has posted negative year-over-year change, plummeting from 32.2% to 23.7%. Apple is ranked at second position with 11.7% of market share.

chart-ww-smartphone-vendor-market-share

Xiaomi, in third place, has more than doubled its market share compared to last year. IDC said that Xiaomi’s Mi 4 flagship was the primary reason behind the massive surge in sales. Xiaomi has a sales target of 60 million smartphones by the end of 2014 so we can only expect this number to grow. Rounding up the list are Lenovo and LG, with both companies having solid quarters.


  • Saeed

    Where is Huawei in the list?

    • tazzix

      Huawei has a couple of Windows Phone based devices and rest are Android. Samsung is only mentioned because it is leader in Android, maybe 30-40% of Android devices would be sold by them. I think HTC, LG would be fighting for second position and Huawei, Motorola might have 10-15% market share at best.

  • Atif Ahmed

    Last year, in these days Huawei has number 3 position, where it is now? What the heck is this!
    We want Huawei to retain its position, #BestBrandInPakistan

  • Shoaib

    Android is dominating the market while competition is increasing.Average prices of smartphones have also come down in competitive market.