Ufone has launched a thematic song to commemorate its 14th Anniversary in Pakistan.
A statement from the company said that the purpose for the video is to create top of mind recall among the target audience while focusing on a nostalgic feel.
The song highlights it’s 14 year journey through a combination of it’s cast of their witty and hilarious advertisements while the lyrics summarise the cellular company’s functional attributes.
Renowned singer, Shehad Roy’s elated demeanour adds value to the song and merrily chants about Ufone’s superior service comprising of convenience and innovation. In an era of brand ambassadors endorsing brands, Roy given his humanitarian and vocal skills seems to be a valuable choice that would help the brand maintain a competitive edge. He has a Sitara-e-Imtiaz to his laurels awarded to honour his contribution to public services.
Wasu, on the other hand adds a regional touch to the song seemingly depicting Ufone’s reach in rural areas that have significantly flourished as a result of the use of mobile phones. As he narrates the brand offerings, the background characters develop the viewers’ interest collectively.
The video presents Ufone’s ambassadors over the years with the exception of some new and cheerful faces that add to the humourous feel and perfectly portray the brand image. The song highlights key three attributes; ‘khushyaan’, ‘raabtay’, ‘muskurahataen’.
Considering Ufone’s fan following of it’s hilarious advertisements, this video is sure to hit some admiration.
Watch the video yourself below:
Shehzad roy ko mai bachpan se aisa hi dekh raha hun :p
bachpan shehzad roy ka ya aap ka…. :)
Dono ka :p
There should be some 10 seconds part after the yellow ufone ending. ;-)
Wish they could come up with something new or innovative.
Ufone: “Dena vena kuch nie par rolla bau pana ai.”
would u plz tell me title of its original song ??
I hate Ufone because of their rude call centre staff.
some one informed me about Ufone package: dial *3400# and receive 400 mins in 300 rupees for all local networks for a month. (name is All Net Bundle), but when try to search on ufone official website, failed to find, on ufone facebook page their is mentioned this package, I emailed their customer care center for the same for confirmation, they proudly inform me, “yes you are right, this is a valid package” … if it is a valid package why they didn’t mention on their official website?
Lame!
Wow! what an ad
i like the idea of rap by this sindhi guy, Bravo Ufone
shahzad roy is going to be a good addition to the ufone circle as he is well known for his humanitarian efforts. I love and will always love the ufone ads for they are funny and captivating.
Kinni sohni angrezi bolde o tussi, jee kare parhta rahun
YEAH NAHEED U R RIGHT ALWAYS ROCK THE ADVERTISING CAMPAIGN
REGULARLY
Gaon basa nhn lutere pehle he aa gaye
TUM APNI SABZI BECH LO BHAI
Nice one indeed
HAH
UFONE ALWAYS ROCK THE ADVERTISEMENT AREA
ADNAN AS U SAID ME B ISSSY BACHPANNNNN SE AISA E DEKH RHA HON
LOOKS YOUNG AND YOUNG
HAHA
What a heap of garbage!!!!
Rumor has it that Abdul Aziz will be out in 3 months, to be replaced by an Arab, and Asher is on his way to Mobilink, replacing Bilal Muneer Sheikh —- which I think will be a disaster. I am no fan of Bilal and think that it’s time for him to go, but the Abdul Aziz-Asher-Salman Wasay nexus has done more damage to the industry than anybody else can or could have.