Supreme Court, as we reported yesterday, banned Inaami / lottery Schemes that are deceptive in nature and cause huge monetary losses to mobile phone users.
Mobile phone companies, however, believe that promotional campaigns that offer reward to customers against the usual usage of telecom services at normal tariffs are not capped by the said judgement.
Sources in mobile phone companies told ProPakistani that Inaami / Lottery Schemes that specifically lure customers to call a number or send text messages to a short code at premium rates are banned as per the judgement of Supreme Court.
Promotional campaigns, on the other hands, that offer reward against usage of conventional telecom services aren’t banned.
Furthermore, the Supreme Court had said that PTA is free to decide on case to case basis regarding the schemes.
“It is just like becoming a millionaire by scratching crown cork of PEPSI bottle and only one out of millions could be such lucky person to win the jackpot”, said the source.
Officials said that rewarding customers against usage of their primary services is a global phenomenon and it doesn’t violate any consumer right.