Supreme Court of Pakistan has upheld the Islamabad High Court’s decision regarding the ban on Inami Schemes by telecom service providers, reported Dunya News.
With this the long pending issue of Inami Schemes has been concluded and the apex court has now directed that no telecom operator can offer Inami Schemes.
In May 2012, Pakistan Telecommunication Authority (PTA) issued a notice to all cellular companies, directing them to stop all SMS-based prize schemes as it was violation of the Telecom Consumer Protection Regulation, 1999.
The notice was challenged by telecom operators in the Islamabad High Court (IHC) but the court issued verdict in PTA’s favour.
After losing the case in Islamabad High Court, telcos filed an appeal in the Supreme Court against IHC’s decision.
After today’s decision, cellular companies are directed to not to offer any Inaami Schemes to the customers.
Industry sources tell that mobile phone companies used to make good revenues (Rs. 4-5 million per day per operator) from such schemes. However, all such revenues were generated through customers who were lured for big prizes that were hard to win.