Warid Re-brands Corporate Values

Warid Telecom recently marked its 10th years of service excellence in Pakistan. Being identified as the most reliable telecom service provider, the company is also one of the top industry employers.

Aimed at maintaining its leadership as preferred employer, the Company has undertaken several initiatives for cultural transformation. The company has introduced 3W (Warid Working Way) for its employees to meet the evolving needs of the organization and the industry dynamics.

3W is a comprehensive model which is customized and covers all the dimensions and elements of the organizational culture. These include; Warid Values, Warid Building Blocks (a unique take on traditional organizational competencies), Warid Leadership Way and Warid Code of Conduct. Together all these elements define the organization’s character and its people.

This model supplemented with Warid’s Purpose, reinforces Warid’s commitment to provide the most delightful customer experience every time.


Warid Management Team while cutting 3W cake.  From right Mr. Muneer Farooqui, CEO Warid Telecom, Mr. Tariq Gulzar, CFO, Mr. Nayab Baig, VP HR and Mr. Farid Ahmad CSO Warid Telecom

Mr. Nayab Baig, Vice President People & Culture, while commenting on cultural Re-branding said “Our company owes its success to both its internal and external customers, the employees and the customers. The 3W initiative will surely bring about a remarkable change in the organizational culture of Warid as well as the level of satisfaction experienced by the consumers. An increase in the level of performance backed up by the new behaviors of our employees will definitely benefit our consumers, who are our first priority.”

3W interactive sessions were held by the Warid’s Organizational Excellence team throughout the country. These sessions aimed to strengthen the desired behaviours. This will be followed by more events and activities throughout the year which will instil 3W into the DNA of the organization. 3W will have a long term positive impact on Warid’s culture and consequently its performance as an organization.


Mr. Muneer Farooqi, CEO Warid Telecom while addressing staff at 3W launch at Warid Head Office




Senior Management Team at the launch of 3W (Tariq Gulzar, Farid Ahmad, Nayab Baig)


  • Instead of adopting these ridiculous and petty gimmicks, just raise salaries of lower tier staff by rs.20k (meagre $200) each and see their happiness go through the roof. Most of them will be willing to work even on Sundays.
    Upper tier is already making reasonable bucks. Perhaps, shirkers and bad performers among them should face pay cut before weeding them out should need be.

  • Good initiative by Warid HR in letting go of one of its Regional Commercial Directors in a sexual harrasment case! Sets a good example in the industry.

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