If you think that Android One did a pretty good job of lowering smartphone prices, then be aware that it was just the start.
According to Rajan Anandan, the South East Asia managing director of Google, the project ‘did not deliver according to expectations’. With prices capped at $100, Google learned that it needed to lower the prices even further if it wanted to make an impact.
That’s why the next Android One phone will lie between the $30-50 sweet spot. No more details such as an announcement date have been revealed though. What we do know is that the new prices will be first piloted in India.
This will mark yet another in the company’s long list of ventures in Asia, which include the ambitious Project Loon to bring all of Sri Lanka Online. Google also plans to introduce offline services such as maps and YouTube due to poor internet connection in the majority of the region.
Originally, the Android One project saw Google providing its partners with a list of pre-existing specifications in order to give the users a satisfying experience. Launched in September 2014, the venture was extended to around 10 developing markets. With local names providing phones at even cheaper prices though, it became clear that Google needed to overhaul its strategy to get any success.
In Pakistan, Google launched Android One in collaboration with QMobile.