Pakistan Presents Similar Potential as China Demoed 20 Years Ago: CheezMall Investors

CheezMall, China’s multi million dollar investment in Pakistan’s ecommerce space, is in-line with Chinese government’s vision and strategy for Pakistan-China Economic Corridor in the long-term, said CheezMall’s prime investors Mr. Li Chenglong and Mr. Wang Qu in an exclusive interview with ProPakistani.

CheezMall, that is aiming to launch an ecommerce store in Pakistan later in November, ran a beta-test during September for around 10 days to determine the market demand and sentiment before a full scale launch.

Company said that response during the beta was overwhelming and that they are now all set to launch the service at full-scale to wider audience with larger range of products.

CheezMall is mainly funded by Mr. Li Chenglong and Mr. Wang Qu, who have combined experience of over 40 years in funding and investments.

Both the CheezMall investors, prior to funding CheezMall, have already ventured into various tech companies and real estate businesses in China.

CheezMall

Mr. Li Chenglong (left) and Mr. Wang Qu (right) while speaking with ProPakistani

“We are just following our government’s line of action as we want to invest in Pakistan to bring along the expertise, skill-set, experience and business-model from Chinese ecommerce industry, considered as one of the most powerful markets in the world, to people of Pakistan”, said Mr. Li Chenglong.

When asked that why a investor would want to leave a lucrative market like China and instead invest in Pakistan, Mr. Li Chenglong said that they see the potential in Pakistan’s growing market and it shows similar trends as China demoed during mid-nineties after the revolution.

They said that they have researched well and are confident about Pakistan’s future and this is exactly why they are here to be part Pakistan’s success during coming years.

While Mr. Li Chenglong and Mr. Wang Qu declined to comment on the value of investment they will be injecting in CheezMall in total, but said that they have good chunk of fund allocated for the project to be successful. “Its an ongoing process and we will keep investing until CheezMall is profitable”, said the CheezMall investors.

Both the gentlemen maintained that CheezMall is an important project for them as they would ideally want to replicate it in other growth markets. “But that would be possible only after we are successful in Pakistan”, said the investors who are long-time friends as well.

CheezMall will rely on flash-sales strategy, and will offer different products on daily basis, meaning that one will have to visit the website daily to keep track of offered products and deals.

Company says that these products will be delicately selected by the staff on daily basis and that these products will come with discounts and various promotions.

CheezMall investors said that they might invest in some other ventures here in Pakistan too, mainly those that are related to ecommerce industry such as logistics. They said that they are in process of evaluating things as of now.

Company is aiming to make quality Chinese products available in Pakistan at rates that are better than any retail outlet in the country.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • I hope it’s up to par to Daraz

    • Saqib

      Daraz got a standard too??? LOL!

      • Zia Ur Rehman

        Yes, Daraz does got standard. If Cheezmall were to sell hot note/hot note pro, then based on its history of inflated price, it would sell it at 2x the price Daraz is selling. We are better of using All my tech or Daraz/bytes platform then this shady multi-billion dollar wanna-be MEGA store.

      • I can’t say about you but I and many people I know have had premium experience with Daraz. The website, app, 7-day return, customer service and even the packaging is good.

        • Saqib

          You might be right, I went little too far. The problem I have with them is that they are too expensive. Few months back when I had to buy a headphone (Senheiser HD 201), shophive was offering it in Rs.3300 whereas Daraz was offering it Rs.4800.

          • Yeah but no one’s saying to just use one website. You can use Shophive too. Btw Daraz should have a price matching feature like homeshopping has.

            Also all our ecommerce websites should really emphasize the reviews/ratings section of their websites and ask customers to leave feedback about products.

  • KWM

    I hope it is of international standard and they and they don’t compromise on quality and integrity.

  • Saqib

    So cheezmall is not subsidiary of AliBaba, right??

    • If it is that’s great as it will attract companies from other countries. It can also be a pilot project for Alibaba/aliexpress and maybe show them that Pakistan is worth investing in.

  • Kashif Nawaz

    Great news, I hope one day Amazon will also come to Pakistan.

  • Muhammad Yasir

    lets see how you can kick PTA’s hynie …. Ch.Mall !
    they are going to break necks to stop cheap and good Chinese mobiles from entering the local market at consumer friendly rates !

    As far as i know … pta is playing hardball with cheezmall in allowing brands like meizu and co to be sold here at all … they’re not approving the good stuff .

    lets see how it goes :/ !

    • AbdulB1

      but cheezmall is still down they aren’t selling anything just a notice on their website…..

      • Muhammad Yasir

        i talked to their PR.

        • adil

          when will they start the website

          • Muhammad Yasir

            no idea bro …
            one time they say last week of october then they say in november but never tell the exact date …

            honestly im kinda fed up …

            • AbdulB1

              Cheezemall tab ho gaya hai koi nahe khareedne wala un sey. They are down for so much time now.

              • Muhammad Yasir

                tab ?

                • AbdulB1

                  typo . I mean to say thap ho gaya hai

          • HassaanM

            9th November is what I have heard. From this Monday.

  • Ishtiaq

    Just tell the date of launch. That’s it.

  • Sarfarz Butt

    These companies from China wanted to push substandard products in our market, evade taxes, duties and regulations and cheat the consumers. Tax and customs authorities must take notice and look into their accounts at the same time we need stronger customer protection bodies.

  • Usman Shahab

    I want to purchase Mi4i first they daid they have stock but after soem days, they refuse to send my order with lame excuses….as i want to say They are fake…their support team first confirm your order by a long meeting with their so-called CEOs and director afterward they call you again and again, demand for sending amount in advance…and commit to ship your order after 15 days and “AMAZING THING” is that they apologies to ship your product hahahahhahaha bloody Online shopping store “cheezmall”, actually its not “cheezmall” its “FAZULmall” :P

  • Usman Shahab

    They are fake…their support team first confirm your order by a long meeting with their so-called CEOs and director afterward they call you again and again, demand for sending amount in advance…and commit to ship your order after 15 days and “AMAZING THING” is that they apologies to ship your product hahahahhahaha bloody Online shopping store “cheezmall”, actually its not “cheezmall” its “FAZULmall” tongue emoticon

  • shoukat ali

    Best ever site I have ever visited Heads off

  • Anum Khan

    Cheezmall is no doubt the best Online website in Pakistan