Real Mobile Broadband Uptake is Yet to Happen in Pakistan: Niaz Malik

Despite securing over 21 million 3G/4G subscribers in less than two years, Niaz A Malik, Deputy CEO of Zong believes that substantial uptake in mobile internet in Pakistan is yet to happen.

Mr. Malik, while speaking with ProPakistani, said that a careful analysis of Pakistani landscape and its comparison with regional and global markets reveals that 21 million 3G/4G users isn’t even the beginning of the mobile broadband dream that Zong is aiming towards in the long run.

He said:

We understand that data uptake is comparatively sluggish at this point in time, however, the potential in Pakistani market for mobile broadband is massively huge.

Malik said that machine-to-machine communication, enterprise solutions, enhanced individual consumptions, value additions through smart solutions and much more is yet to be seen and that’s when the real potential of Pakistan’s mobile broadband market will be unleashed.

Also Read: Zong to Lead Digital Revolution in Pakistan through Focused Mobile Broadband Strategy

According to deputy CEO of Zong, Pakistan is currently undergoing preliminary stage of broadband adaption, just like other mature markets did several years ago, and is set to take off to embrace the real mobile broadband very soon.

When we asked deputy CEO about an estimated timeline of when to expect the real increase in demand of mobile broadband, Mr. Malik explained that his 3G/4G devices are out of stock due to sheer demand, however, selling SIMs or devices or acquiring customers isn’t the uptake they are aiming to achieve, instead the true potential of Pakistan will be unleased only after the strong development of ecosystem.

Thanks to China Mobile, that has over 500,000 vendors, 800 million consumers and over $2 billion spent each year for research and development, Zong has clear understanding of products and solutions that will nourish this ecosystem earlier than ever.

Niaz Malik said that Zong is a unique company as compared with rest of the market as it is in actuality preparing the network for future of Pakistan, an integrated Pakistan, a Digitalized Pakistan with knowledge based economy, where the demand for quality and reliable data will be manifold higher than current day by any standard.

“Our network capacity and preparedness for an integrated Pakistan from future is what Zong is currently eyeing at and this is exactly why we have invested more than anyone else on our network capacity”, concluded Mr. Niaz Malik.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • No doubt Zong is providing Quality data services as compare to other companies, But Zong should re-manage its normal data packages. Its packages in MiFi devices are best among all (50GB in 2,000 PKR) But Packages in normal mobile numbers are very expensive excluding Day Time Offer Bundle (2 GB in 10 PKR). If One compare package of 30 GB in 3,500 PKR on normal sim with 50 GB in 2,000 with data devices it is not fare at all.

    • Itni speed ka karna kya hai aap ne,30-50 Mbps b kafi hoti hai,as data limits are only in 50 GB,100 GB (as there are no unlimited packages on wireless broadband)

      • jtni zada speed ho utni achi hai. jo 3GB ki movie pehle XX mins main hoti hogi wo r jaldi download hogi.

        • Yeah,wo to hai but still zong is way ahead of others in terms of speed but packages are expensive.

  • zong 2g 3g and lte coverage is very weak.and niaz malik always share his agressive plan.but we did not see any development except metro cities.thats y i left zong today

  • I totally agree with him ….yes 3G and 4G have come in Pakistan but still the ecosystem needs further development….

  • Facing very slow speeds in Gujranwala since December also previously it was 50-60Mbps now it hardly goes to 10Mbps on 4G. :( :# :@

  • I tried zong 777 offer on G.T road from Lahore to Faisalabad and back from Faisalabad to Lahore. Super speed all the way.
    Even it was connected to 3g while ufone was out of coverage.

  • I think telenor is doing gr8 job in innovation like internet.org and now Internet Easy Load. but their speed is slow i hope they increase their capacity

    • Where in charsadda? Where do you have 4G coverage. How far have you tested the 4G along Tangi road? Is it available in Sherpao?

      • I live in razar mera on ghani khan road, I never tried it in sherpao but it should be available on sherpao as it is dense area


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