Facebook Breaks Earnings Records, Daily Active Users Rise to 1 Billion

Facebook is the world’s largest social media network and it keeps getting bigger. The social network can now be called a world parallel to ours, but online. Big Blue even beat Wall Street’s financial forecasts in the fourth quarter of 2015.

Last July, Facebook announced that it saw 1.49 billion monthly active users. Now, the company says it has become home to over 1.59 billion monthly active users. A jump of over 100 million in about six months is pretty big considering how saturated its user-base has become. What’s amazing is that the usage trend was maintained on daily basis as well. An average of 1.04 billion people use Facebook every single day and 934 million of those users come online via mobile phones.

More than 1 billion people use Facebook everyday and over 900 million log in via mobile phones

The company revealed some other interesting figures as well. Facebook’s Community Update says there are 900 million WhatsApp active users, 800 million Messenger active users and 400 million Instagram active users every month. Over 950 million were notified with Facebook Safety Check. 1 billion users actively participate in groups and 500 million people use Events each month. 123 million events were created in 2015 alone. 50 million businesses use Facebook Pages to interact with their customers. Another interesting fact is that Facebookers watched 100 million hours of videos on the social network. Facebook could even hold its own against video centric websites like YouTube, dailymotion etc.

Facebook’s Internet.org (Now called Free Basics) has been used to connect 19 million people to the internet around the globe. Facebook Lite is now used by 80 million people. If you don’t remember, that’s a lighter version of Facebook for low bandwidth markets. Other than that Oculus Software has been shipped with Samsung’s Gear VR headset.

Facebook made $5.84 billion last quarter while net income almost doubled during the same period

In terms of financial statistics, Facebook made $5.84 billion last quarter while net income almost doubled during the same period. It’s a whopping 52 percent increase year over year and 80 percent of that comes from mobile users. When taken as a whole, the social network made $17.93 billion in 2015, a 44 percent increase over the year before that. Of course all of this revenue comes thanks to new tailor-made advertising methods which offer better experience for each individual user.

When it comes to the future, Facebook is working on its very own M digital assistant and an Uber integration is on its way too so users will be able to order transportation right from Facebook Messenger. Facebook also owns Oculus and many people including Mark Zuckerberg seem to be very pleased with the initial product.

Oculus Rift’s pre-order price was also announced recently and the product holds great importance for a company like Facebook. Zuckerberg said “VR is going to be a big area of investment for us. It’s going to change how we’re going to communicate, work and play games. We’re off to a good start.”

He is the Chief Content Officer at ProPakistani. Reach out at aadil.s[at]propakistani.pk

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