Mobilink re-launched its brand ‘Jazz’ at an unveiling ceremony, with which Mobilink has now become Jazz. Everything Mobilink, that we knew, will now be branded as Jazz.
With a refreshed logo and a new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the telecoms company.
Technically speaking, Mobilink will become only the legal name of the company, and everything else, especially the services that it offers will be branded as Jazz.
However, there will be different touch points, such as Jazz Premium (for postpaid), JazzCash (for Mobile Financial Services, Jazz X (for Mobile phones), Jazz Service etc.
Jazz comes with a tagline: “Duniya ko Bataa Do’” (‘Let the world know’) as its slogan.
Mobilink has said that with Jazz, company will no more remain a telecom operator but will aim to become a digital company to ultimately empower every citizen of Pakistan.
Jazz will be unveiled publicly through a media campaign starting tomorrow evening.
For now there’s no new package or any new offering that’s announced, just that Mobilink services will be sold as Jazz from tomorrow. However, down the line, customers can expect various products and plans coming their way.
Aamir Ibrahim, COO and Deputy CEO of Mobilink, while commenting on the launch said:
This is the beginning of a bold new era for us, our consumers, the industry and the nation. The time is now right to reintroduce it as Mobilink looks towards the future.
Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey.
Asif Aziz, CMO – Mobilink said: “We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. – The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability”.
Shahbaz Maqsood Khan, Director Marketing – Mobilink said: “‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is will offer subscribers freedom of choice, digital empowerment and the power to do more with less.”
You can watch ProPakistani’s Video coverage of the launch event below:
Here’s the flow of the video:
- 00:00: National Anthem
- 01:35: Theme Performance
- 08:35: Chief Guests’ notes (Aamir Ibrahim, Asif Aziz and Shahbaz Maqsood)
- 13:00: Jazz Unveiling
- 19:25: Documentary on Jazz
- 30:55: Jazz TVC (to be aired on media tomorrow)
- 36:05: Q/A session