Mobilink Becomes Jazz

Mobilink re-launched its brand ‘Jazz’ at an unveiling ceremony, with which Mobilink has now become Jazz. Everything Mobilink, that we knew, will now be branded as Jazz.

With a refreshed logo and a new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the telecoms company.

Technically speaking, Mobilink will become only the legal name of the company, and everything else, especially the services that it offers will be branded as Jazz.

However, there will be different touch points, such as Jazz Premium (for postpaid), JazzCash (for Mobile Financial Services, Jazz X (for Mobile phones), Jazz Service etc.

Jazz comes with a tagline: “Duniya ko Bataa Do’” (‘Let the world know’) as its slogan.

Mobilink has said that with Jazz, company will no more remain a telecom operator but will aim to become a digital company to ultimately empower every citizen of Pakistan.

Jazz will be unveiled publicly through a media campaign starting tomorrow evening.

For now there’s no new package or any new offering that’s announced, just that Mobilink services will be sold as Jazz from tomorrow. However, down the line, customers can expect various products and plans coming their way.

Aamir Ibrahim, COO and Deputy CEO of Mobilink, while commenting on the launch said:

This is the beginning of a bold new era for us, our consumers, the industry and the nation. The time is now right to reintroduce it as Mobilink looks towards the future.

Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey.

Asif Aziz, CMO – Mobilink said: “We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. – The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability”.

Shahbaz Maqsood Khan, Director Marketing – Mobilink said: “‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is will offer subscribers freedom of choice, digital empowerment and the power to do more with less.”

Event Video:

You can watch ProPakistani’s Video coverage of the launch event below:

Here’s the flow of the video:

  • 00:00: National Anthem
  • 01:35: Theme Performance
  • 08:35: Chief Guests’ notes (Aamir Ibrahim, Asif Aziz and Shahbaz Maqsood)
  • 13:00: Jazz Unveiling
  • 19:25: Documentary on Jazz
  • 30:55: Jazz TVC (to be aired on media tomorrow)
  • 36:05: Q/A session

AJA_7171

AJA_7188

AJA_7193

AJA_7215

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • HarrySidd

    Does it make sense, relaunching Jazz brand again n again after every 3-4 years ?? so mobicash is now JazzCash ??

    • ScarletCrimson

      Jazz hands!

  • Mushahid Hussain

    Why would mobilink do that.. Mobilink was a corporate name and carried it’s own worth… Jazz is just like every other kid on the street… They shot down their reputation by doing this..

    • BADAR

      You are right, but i think they are doing this because mostly people called Mobilink as Jazz here. But i think after merger of Mobuilink and Warid, then they have to change name.
      Mobirid is best. Or MobiTel

      • Usman

        Mobirid .. lol

        Mobitel is already a famous recruitment company in Middle East.

      • Mehfooz Daniyal

        I suggest they should keep the brand name Warid and bring it under the umbrella of mobilink after the merger just like they bring Jazz.

  • Uzair Farooqi

    I think they just want to put extra money for these kind of stupid stunts. Better to focus on your services rather than these type of campaigns which will do nothing good to you..

  • stonecold

    Lame……..

    • Omar Ahmad

      Good insult of their executives (Aamir) with “sub se beqaar services Mobilink ki hain”

  • shah

    Only in Pakistan the executives takes the decisions based on personal choices. The guy in question launched and made jazz brand a success and after him company killed it. Now he is back and has relaunched his legacy on company money. In corporate world no one is permanent only thing that survices relatively longer is the company itself. Lets hope it brings success to the company and its employess. Good luck.

    • Hasnu

      Bitter but truth… (Y)

    • Ahsan

      Absolutely!

  • Zoha

    I don’t like may be link
    Company . Ufone is best

  • Bonga

    Shahbaz Maqsood Khan, Director Marketing – Mobilink said: “‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is will offer subscribers freedom of choice, digital empowerment and the power to do more with less.”

    Huh?????

    Has anyone read or heard a bigger heap of garbage????

  • Bonga

    Looking at the event’s pictures where not more 20-25 individuals are in attendance, doesn’t it appear odd that except for the marketing department, the CEO, the CFO, the CSO, the CEO of Waseela Bank, etc., are all curiously absent? Additionally, for such a major rebranding, shouldn’t a statement have come from Jeffery Hedberg?

    It all the more shows that Aamir Ibrahim and Jeffery are still not aligned and Jeffery still doesn’t like the fact that Aamir was not his hire, but forced upon him by Vimplecom.

  • AbdulB1

    Jhaaaazzzz

  • Idiosyncratic

    see the time in last two lines its 36 hrs

  • Zee

    I think this is part of the whole Warid merger. To prepare for integration of Warid under Mobilink, they had to relaunch Jazz to distinguish their current customers from those under Warid. So Mobilink will be parent brand to both, and then based on where the customer is originally from, they are categorized under sub-brands: original Mobilink customers will be under Jazz, while customer from Warid will be under Warid — and Jazz and Warid will then become two brands under Mobilink banner.

  • IK

    They launched a lot of new things including their website. The new website UX is worse then the old one which was simpler and easy to understand. Was expecting more stronger web 3.0 designs.

    • Mehfooz Daniyal

      Agreed

  • Naeem Ullah

    I am a marketing student, I am really wondered what kind of launch is it?
    What the marketing team is doing?
    we even don’t see a single billboard been displayed with Jazz across even Islamabad.