In Spirit of Ramzan, Women Unite Against Lawn Brands

Pakistan is one of the few countries where prices for commodities double and triple during Ramzan instead of being lowered to enable everyone to fast and celebrate Eid.

Designers are following suit with significant price hikes to their lawn collections this year.

Eid Collections this year from notable designers are starting from Rs 14,500 and women in particular are rallying to boycott lawn brands this year. A ‘copy paste status update’ is making the rounds on Facebook which addresses the issue.

We have reproduced it verbatim here:

I agree let’s copy and paste let’s boycott

Spending 14500 rupees for a single lawn dress on the name of EID COLLECTION like Zainab chottani or Mina Hassaan this is truly insane.I bet next year they’ll start their prices from 21500 as last year Eid collection started with 9800. May b they believe we all belong to the family of ‪#‎MrIshaqDar‬.

It’s high time to let these designers realise that our men are struggling hard for us and we
Respect and care the halal earning of our husband, father or any other care taker.
Raise your voice…

Share and Boycott such Eid Collections after all we belong to a Deen that promotes simplicity and Balance. Though 15000 is not a big amount for most of us but do remember some people work 24/7 to get one big note of 5000/- which they manage for the rest 30 Days.

Let’s create some Difference This Eid!

Share & Care!

Sadly, the lowest prices are equivalent to what a small family needs to sustain itself during the entire month of Ramzan. Eid used to be about caring and sharing with our brothers and sisters.

Today, we do the opposite. While one half spends so much on luxuries, the other cannot fully see the joys of an Eid.

This, and an acknowledgement of just how hard is it to earn money in this day and age, is motivating women on social media to speak out against exorbitant spending on a near universal expense: Eid dresses.

While some of you may think that it’s a trivial campaign, we must remember that if such viral movements result in even a few families being helped at the cost of a poor designer selling a few less dresses, it’s completely worth it.

Talal is a Director and the Editor in Chief at ProPakistani.


  • MJK

    Indeed very good step. Hope it achieve its objectives to bring big brands to their sense that our “Awaam” are as much awake as any other nations awaam

  • Umair Abbasi

    Spending 14500 rupees for a single lawn dress on the name of EID COLLECTION like Zainab chottani or Mina Hassaan this is truly insane.I bet next year they’ll start their prices from 21500 as last year Eid collection started with 9800. May b they believe we all belong to the family of ‪#‎MrIshaqDar‬.

    It’s high time to let these designers realise that our men are struggling hard for us and we
    Respect and care the halal earning of our husband, father or any other care taker.
    Raise your voice…

    Share and Boycott such Eid Collections after all we belong to a Deen that promotes simplicity and Balance. Though 15000 is not a big amount for most of us but do remember some people work 24/7 to get one big note of 5000/- which they manage for the rest 30 Days.

    Let’s create some Difference This Eid!

    Share & Care!

    • Taha Najam

      So sexist. This implies that all women do is sit at home spend their husband’s earning. I’m hundred percent sure some guy started this.

      • hor shorr

        Why does it burn you? You must be from the breed which spends dad’s money and flaunts it. Now, dont tell me you do this and that to earn squat.
        And sexist? Do you really know what it means? There is no discrimination being done here, let alone gender based. The word you were looking for is stereotype – not sexism.

        • Taha Najam

          Good job pretending you know anything about me. Now take that backward thinking and crawl back into the dark damp hole you peeped out of.

          • Xoxo

            Please use this kind of language at your home Taha Najam.

        • Taha Najam

          Good job pretending you know anything about me. Now take that backward thinking and crawl back into the damp dark hole you peeped out of.

      • abdul

        Taha najam comment should blocked ! He is using bad language !

        • Taha Najam

          Grow up.

          • Hassan Nasir

            Does being Growing Up mean going out of the limits? One can use fair and simple language at least where it can be…

      • Sheldon Cooper

        actually bro, its a waste of money…If this waste thinking makes me “sexist” then let be it but I won’t allow my hard earnings to be burn in such way.
        And you know, women aren’t allowed to work except in exceptional cases right?

        • Taha Najam

          Yeah, no doubt about it being a waste of money. It’s just that specifically pointing out “halal earning of our husband, father or any other care taker” makes it seem as though women aren’t capable of halal earning.

          And I don’t know about you, but where I am, women are strong, independent members of the society who don’t have to rely on the earnings of their men. They can study whatever they like, pursue whatever career they want.

          In fact, there are more women than men at my workplace.

  • Waqas

    How about tagging those brands in post. BTW these brands are outrageous. Even a 5000 lawn is expensive. They make shiny shops and flood TV with ads and charge their customers for it. Why not 2500 a law suit. All will afford, there will not need for TVCs but its against Pakistani business approach. Which is “sell less earn more”

    • Taha Najam

      Lol, even a good darzi doesn’t stitch a suit for 2500 nowadays. What world are you living in?

      • Muhammad Haris

        LOL !!! What world are you living in bro ?Bekar darzi take 400 while A good darzi stiches at 800 Rs …

      • Waqas

        There are darzi who stitch suit for 800 to 1000. Darzi are clevers. they know when you’re asking to stitch branded suits so they increase their prices as well. A simple suit starts from 800 and goes all the way to 2000 and more depending on what you’re asking to stitch.

        • Anaya

          My tailor master stitch for 2000 simple lawn suite (embroidery patches charges are separate ).
          Actually tailoring charges depends on skills and location of tailor master .

      • Sadia

        Our tailor still take 800rs for suit.

      • Fayez Najeeb

        Idk which darzi you go to.. our take 500 to 1000 depending on what needs to be done.

  • Ishtiaq

    Very good step and it should not just be limited to the lawns and clothing but every hoarder and speculator should be taught a lesson by boycotting it.
    I myself starting boycotting fruits this Ramadan. Though the whole year fruit comes at our homes but when i saw that the same person who was charging me 25 per kg for watermelon a day before Ramadan he started asking 40 to 50 per kg starting 1st Ramadan.. Plum Rs. 350 to Rs. 400 per kg. Cherry box which hardly carries 2500 grams asking for 300 to 400. Peach same 300 to 400 per kg. Which is triple to what they sell during rest of the year. So at our home we just started opening fast with kajhoor n paani or sharbat. Then we simply take dinner when we feel. That’s it.
    So all of us should not only support this cause but we should try our best to implement it in our circles and whatever we can do n contribute in our capacity to stop this negative trend in our country we should do to make it a welfare state.

    • Good move, I have seen people not buying expensive fruits in our nearby market.

    • Fayez Najeeb

      +1 didn’t go for fruits this season!

  • ImranG

    Great initiative if they can substantially pull it off. Pakistanis due to their impulsive nature have been playing in the hands of these mafias for so long. Hope this will set a trend for many many other things.

  • Shuja Siddiqui

    good but is it related to tech news?

    • Bitter_truth

      This is Pakistan and you are dealing with Pakistani awam ;p

    • S78

      no
      just facebook was used as medium to they thought it to be TEC :(