In Spirit of Ramzan, Women Unite Against Lawn Brands

Pakistan is one of the few countries where prices for commodities double and triple during Ramzan instead of being lowered to enable everyone to fast and celebrate Eid.

Designers are following suit with significant price hikes to their lawn collections this year.

Eid Collections this year from notable designers are starting from Rs 14,500 and women in particular are rallying to boycott lawn brands this year. A ‘copy paste status update’ is making the rounds on Facebook which addresses the issue.

We have reproduced it verbatim here:

I agree let’s copy and paste let’s boycott

Spending 14500 rupees for a single lawn dress on the name of EID COLLECTION like Zainab chottani or Mina Hassaan this is truly insane.I bet next year they’ll start their prices from 21500 as last year Eid collection started with 9800. May b they believe we all belong to the family of ‪#‎MrIshaqDar‬.

It’s high time to let these designers realise that our men are struggling hard for us and we
Respect and care the halal earning of our husband, father or any other care taker.
Raise your voice…

Share and Boycott such Eid Collections after all we belong to a Deen that promotes simplicity and Balance. Though 15000 is not a big amount for most of us but do remember some people work 24/7 to get one big note of 5000/- which they manage for the rest 30 Days.

Let’s create some Difference This Eid!

Share & Care!

Sadly, the lowest prices are equivalent to what a small family needs to sustain itself during the entire month of Ramzan. Eid used to be about caring and sharing with our brothers and sisters.

Today, we do the opposite. While one half spends so much on luxuries, the other cannot fully see the joys of an Eid.

This, and an acknowledgement of just how hard is it to earn money in this day and age, is motivating women on social media to speak out against exorbitant spending on a near universal expense: Eid dresses.

While some of you may think that it’s a trivial campaign, we must remember that if such viral movements result in even a few families being helped at the cost of a poor designer selling a few less dresses, it’s completely worth it.

Talal is the Editor in Chief at ProPakistani.