Pakistan’s branchless banking service, Easypaisa, has once again partnered with Daraz.pk, the e-commerce platform, to bring back online Black Friday sale with good discounts and deals. Black Friday is a popular global event when shopping malls and e-commerce sites all over the world offer special deals and discounts to customers.
Building on the success of last year’s record-breaking Black Friday online sale, Daraz.pk will offer a 3-day marathon of deals and discounts as high as 80 percent on a wide range of merchandise including fashion, electronics, phones, laptops and more.
To further promote the convenience and security of online payments, Easypaisa will offer customers additional discounts of upto 20% they pay via Easypay – Pakistan’s online payment solution that any customers across the country can pay online with. Easypaisa is also offering Easypay Black Friday discount vouchers worth PKR 2000 that can be purchased for PKR 1000 on Daraz.pk and can be redeemed during the Black Friday sale.
With Easypay, customers can pay directly through their Easypaisa Account, use any Visa or Mastercard, or pay at any of the 75,000+ Easypaisa shops across Pakistan which are open till late at night and also on weekends.
Head of Easypaisa, Muhammad Yahya Khan said:
“The success of Black Friday last year is cemented by our win for Best Campaign in Digital at PAS Awards and is a testament to our shared accomplishment with Daraz.pk. Easypaisa has successfully addressed the element of mistrust associated with e-commerce in Pakistan.”
Omar Moeen Malik, Head of Strategy and Payments, Easypaisa said,
“Pakistan’s e-commerce sector has immense potential, waiting to be tapped. The Black Friday sale generates significant e-commerce activity and contributes to expediting the sector’s growth.”
Jonathan Doerr, Co-CEO Daraz Asia said:
“Daraz.pk has partnered with Easypay to offer customers the most convenient and secure online payment options. Our customers can now securely pay through Easypay from more than 800 cities across Pakistan.”