In its brief journey since 2014, iDroid has matured from a small R&D firm focused on tablets to a manufacturer of a wide variety of affordable products ranging from Smartphones to wearables.
Started by 4 enthusiastic Pakistani-American entrepreneurs, this is the story of a brand that has pivoted and found its niche while garnering rave reviews from customers and critics alike. And now it is making its way to Pakistan this month.
Their impressive lineup of phones starts from a mere $50 for the feature ones to around $150 for the higher end smartphones. Other products include fitness trackers, smartwatches as well as a VR headset. One of their key focuses is to differentiate their products by adding original features.
If you’re selling smartphones, comparisons with the likes of Apple and Samsung are inevitable. However, it’s important to understand that iDroid’s aim is provide affordable and high quality products at prices that anyone can afford. So whether you’re in the market for a secondary phone that should still be reliable or a tech enthusiast on a tight budget, you can surely find something from iDroid to satisfy your needs.
Success is in the numbers. In the short 2 years since they launched, they have expanded across multiple countries and regions including USA, EU, UAE, Africa, Canada and Latin America while they have a physical presence in five major cities across the world.
Their products portfolio boasts of 2 feature phones, 2 smartwatches, 1 fitness tracker, a VR headset and 12 smartphones at various price segments. As we mentioned earlier, their roots are in Research and Development. And that’s apparent in the unique features they offer in their products.
Here are some of the cool things you get when you buy iDroid products.
iDro Beast: A sound enhancing technology that enhances sound quality for audiophiles.
Selfie Flash: The Tango series of smartphones were some of the first in the market to feature a front facing flash for selfies.
Air Gesture Technology: The higher end of devices feature Air Gesture technology which allow you to perform action without ever touching the screen.
iDroid Hub: The hub comes pre-loaded in all devices by the company and gives access to an online store and thousands of apps.
iDro Brite: A software solution that enhances the quality and clarity of pictures taken by any camera on an iDroid phone.
iDroid Rescue: After sales customer service is often a sore point for users. iDroid Rescue provides easy and instant connectivity to a qualified customer care professional who can remotely resolve any software issues.
iDroid SIMU: Developed specifically for Uganda, it is the only smartphone to feature support for the Luganda Language.
With a focus on affordable hardware, unique features and a never wavering focus on customer loyalty, iDroid has a winning formula as it eyes expansion across other key regions and Pakistan is next.
You can check out their complete line of products here.