In just 6 months, SooperChef.pk has become one of the largest digital cooking video networks in Pakistan. Launched with the aim to reshape cooking through easy to follow recipes, it teaches users to cook local delicacies and dabble in foreign cuisine through short 1-2 minute videos.
The viral recipe video network has an audience reach of over 20 million and its recipe videos get more than 10 million views each month. Overall, it has a 3.5 million user engagement on social media, its website and through its mobile app which is available on both Android and iOS.
To ensure that users always have a perfect meal, SooperChef.pk has a dedicated product team who find great recipes, test them out and only then upload them. The great thing about the digital food network is that it offers something for everyone. So whether you are a bachelor living in a hostel with your friends and looking for a budget friendly meal or a housewife looking for ideas for a dawat that can satisfy your fussy in-laws, SooperChef has got you covered.
The SooperChef.pk app, available both on Android and iOS, has been downloaded over 80,000 times. It is available in both in both Urdu and English which ensures no one misses out on great food because of a language barrier. Talking about how accessibility makes the platform unique, Anica Hasanat said: ‘’I like the cultural mix in the food and the way they are using Urdu for their recipes. I can relate to the recipes and they are quite doable unlike other pages. So good job SooperChef!’’.
You can also save your favorite recipes offline so you can still cook away even if you don’t have internet access. Â
The company places a lot of importance on engaging with their audience. They’re available on social media platforms like Facebook as well as on YouTube. One of their most successful recipes, ‘Mutton Kunna’ , was published back in November 2016 and has garnered over 3.3 Million views, 29,000 Likes and 80,000+ shares.
While SooperChef.pk specializes in Pakistani and Indian food recipes, they have also added Chinese and continental food recipes due to their popularity in local foodie circles. A dedicated team of top chefs and a tireless production team bring new and tested recipes every day.
SooperChef.pk has gone viral in under 6 months with a focus on accessibility by providing recipes in both English and Urdu and engaging with audience whether it’s through their website, mobile apps or social media. Capitalizing on Pakistan’s love for food, SooperChef.pk is aiming to become the number one hub for anyone looking to cook great food in just a few minutes.
firstly when i see this article i thought this site is copy cat of food fusion.Honestly but when i watch video on youtube my heart bloom to see writing in Urdu…………..good step to promote urdu ..as well your videos of recipes also good………..i proud of you !!!!
Love the site! Great interface, great videos! Everything is fine, just needs some improvements:
cook with faiza is another great one .
A very good website and giving instructions in urdu is also good idea to promote local language and increase the hits. Well done SooperChef Team.
I have found this sooper chef on Facebook and found it very good. It is the best online cooking platform which is not only the most active on facebook and internet but growing very fast. Thanks you SooperChef
In my point of view, SooperChef progress is Very Impressive. Since last two months its mobile app is in /my use and amazingly the SooperChef team is posting recipes with quick a video on daily basis which is awesome.
Highly recommend for Desi and Continental Food Lover.