NEO TV is launching Pakistan’s first ever business reality show. To promote entrepreneurship on TV, Dr. Abdur Rehman, the channel’s Chairman, tapped Nabeel A. Qadeer to design and lead the show. Nabeel is known for promoting Entrepreneurship in Pakistan through PITB’s platform.
The idea behind the show, which has been named ‘Idea Croro’n Ka’ (Million Dollar Idea), is similar to that of Dragon’s Den or Shark Tank. Entrepreneurs can pitch to a panel of investors and try and convince them to invest in their ideas.
Idea Croro’n Ka will act as a platform that bridges the gap between investors and entrepreneurs. Salim Ghauri, Founder and CEO at Netsol, Naeem Zamindar, Pakistan Country Director and CEO at Acumen and Humayun Mazhar, Founder, CEO and Chairman at CresVentures will be joining the show as investors. Other investors have also agreed to join in the show as it progresses.
Talking about the program, Nabeel Qadeer said:
Pakistani youth needs to see relatable stories of young Entrepreneurs. It is these entrepreneurs who will transform Pakistan and television is the best medium to bring them into limelight.
Dr. Umar Saif, Chairman Punjab Information Technology Board (PITB), will act as a Business Expert and Advisor on the show. He will advise the startups on their business models, market viability and a way forward while also bringing his unique entrepreneurial experience to the table. He said:
In Pakistan we need to develop a culture of entrepreneurship, with young people developing an appreciation, appetite and skill to dream up ideas and develop high-tech startups as viable businesses. This show is an important step to develop this culture and spread the germ of entrepreneurship in our youth.
3 startups will pitch in every episode of the show seeking investment and mentoring by the investors. Two other segments of the show include ‘Himmat Karo Pakistan’ and ‘Pakistan kay Superheroes’.
Himmat Karo Pakistan – There are people struggling day in day out to make a living and through this segment, they hope to help common small scale entrepreneurs raise investment and expand their businesses. This will not only benefit the entrepreneurs but also encourage and motivate those who are jobless, despite being educated or not and are looking for ways to earn.
‘Pakistan Kay Superheroes’ is a segment that features the success story of an entrepreneur that came from nothing to motivate the audience that will and hard work can always turn things around.
The show is expected to go on air in March 2017.