Engro Foods, Shakarganj, Noon Pakistani Fined by CCP Over Deceptive Marketing

The Competition Commission of Pakistan (CCP) has passed an order imposing fines of PKR 62.29 million on Engro Foods Limited (EFL), Rs 2 Million on Noon Pakistan Limited (NPL), and Rs 500,000 on Shakarganj Foods Products Limited (SFP) for violating Section 10 of the Competition Act, 2010.

The order has been passed by the CCP’s bench comprising of the Chairperson Vadiyya Khalil, Members Dr. Shahzad Ansar and Ikram Ul Haq Qureshi. The order disposes off the show cause notices issued to these companies after an inquiry conducted by CCP found that the aforementioned companies were prima facie deceiving consumers by marketing and selling tea whiteners and dairy drinks including SFP’s product ‘Qudrat’ (liquid tea whitener), NPL’s product ‘Dairy Rozana’ (dairy drink) and EFL’s product ‘Dairy Omung’ (dairy drink) as milk.

The order found that EFL in its marketing campaign for its product ‘Dairy Omung’ , particularly the television commercial, gave the net impression that ‘Omung’ is milk, and not a dairy drink, while the company’s website termed ‘Omung’ as an alternate to loose milk, thereby deceiving the unsuspecting consumer.

The order further noted that the packaging and labelling of NPL’s product ‘Dairy Rozana’ gave a general net impression that the product is milk, not a dairy drink thus deceiving the consumers about the product.

Regarding SFPL’s product ‘Qudrat’, the order found that the labelling on the packaging was deceptive in the absence of a proper and sufficient disclosure about the product.

CCP’s order states that the when material information pertaining to products or services is inaccurate or incomplete, it is likely to mislead consumers and affect competitors, in violation of Section 10 of the Competition Act.

Penalties have been imposed on the companies relative to the severity of the violations and their likely impact on competition in the market. Furthermore, the companies have been warned not to violate the provisions of competition law in the future


  • in companies k owners ko aik ghar main band kr k minimum 1 month k liyae inki company ki products khlaie jaien………….. only tb ye loog sudhrain gy

    • exactly. khud to sab kuch organic hota hy inka. gharib awam ko hybrid aur chemicals py lga diya hy .

    • is se bahtar aur koi jurmana nahi, balke sirf 1 month hi nahi, in ko paband karna chahye k apne ghar main apni hi product istamal kiya karain.

      • Government k Pas Kachra Uthay K Liye Koi hai Nahi
        Police K Pas Power Nahi
        Ranger ko Full Ekhteyar Nahi
        Party Walo ko Bolne Se Fursat Nahi
        Awam Maze Lene Ka Koi Mouqa Choorta Nahi
        Or
        Yaha in Companies k Ghar Security Behjy Gi K Jao Dekho !
        Pakistan ka Qanoon Jis Kaan Se Sunu Wahi Se Nikal Do

  • Engroo Foods sale 5 Million Product on Daily basis (check his web sites)
    Noon & Ganj Waly Bhi Kai Saal Se Hai
    Apas Se Setting hai
    Jab Case Zaida Ganda Ho Jata hai To Fine k Option ata hai
    But arrest koi nahi ata na he license cancle kiya jata hai
    Awwam Ko Bus Tarang Ka Nasha hai Wo Lete Rahy Gy
    Court Ordinance Q Nahi Jari Karti k Band Karo in Factories ko
    Q:k Jab ECL Se Ayan Ali Ka Naam Nikal Sakta Hai
    Eye witness k bawajood bhi
    Yaha to Just Pay Fine & you are free of any criminal cases :

    ” Sari Baten Ek Taraf :
    Last Word ”
    : Inka Zameer Mar Chucka Hai : Halal Or Haram Ka Farq Band tab Bhool Jata Hai
    : Na Deen Na Emaan to Kaisay Nazar Ayega K Apni Product Halal Nahi Raha “


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