Another idea from Snapchat has been copied by Facebook. Instagram, which is also owned by Facebook, initially introduced its version of 24-hour stories from Snapchat. Facebook has been testing the similar feature on its Messenger app in Poland. And now, its testing the ephemeral stories feature on its main mobile app.
In Ireland, Facebook Messenger app users can now test the feature, called Facebook Stories, on iOS and Android.
How Stories Work
The feature is based on Facebook’s new in-app camera, which is exactly like Snapchat’s. All the features within the camera are further copied from Snapchat too.
Users would be able to apply animated fun filters on their faces also can add visual geographical location tags to their photos and videos. It’s even accessed like Snapchat, by swiping to the right on the mobile application.
Snapchat, Instagram or Facebook?
Camera-related content that is added to Stories will show up at the top of a user’s Facebook app, exactly like it works and behaves in Instagram.
Users can just tap a friend’s display picture circle to view their story, and once they’re viewing the story, they can reply with a direct message as a comment on every image in the story, like they can on Instagram or Snapchat.
Any content posted as a story would not appear on anyone’s newsfeed or on a user’s timeline by default. However, users can choose to share there as well.
Facebook Stories are expected to eventually roll out to additional countries as well.
Facebook has apparently had great success in replicating Snapchat’s strategy of camera-first sharing. The company says 150 million people use Instagram Stories daily, which is about the size of Snapchat’s total user base.
Facebook claims more than a billion users; and it seems like Facebook Stories has the potential to expand the reach of the temporary stories concept.