A few years back, YouTube took a big initiative. When the general user was more focused on the videos that got more views, folks at YouTube were more concerned with the amount of time spent on watching individual videos. It wasn’t easy, but they did it anyway because they thought it would help them make YouTube a more engaging place for creators and fans.
How to Check A Video’s Popularity Index?
It’s easy to track YouTube’s most well-known metrics: Check the counter beneath any video to see how many times it has been viewed.
On the other hand its hard to track how much of a video does each viewer watch, even though YouTube started tracking that data years ago.
Today the number of hours watched reached a major milestone: People are now watching a billion hours of video on YouTube every day.
Cristos Goodrow, VP of engineering at YouTube said,
We’ve worked hard behind the scenes to make that billion-hour journey possible, but this isn’t just our milestone. It belongs to all of you, too—the global audience that tunes in every day and the creators whose videos have made YouTube the original, surprising and limitless source of entertainment it is. From all of us here at YouTube, please accept our heartfelt thanks.
How YouTube Reached This Milestone
Have you wondered how long would it take for someone to watch a billion hours of video? According to YouTube it’ll take you a 100,000 years.
Majority of users watch videos on a mobile device, accounting for a large chunk of those billion hours. An interesting metric would be the number of users watching without sound, which is also on the rise. This is because the number of auto-subtitled videos have crossed the one billion mark two weeks ago.
These statistics are predicted to go up further considering that YouTube Live Stream has been gaining traction over time.
Via YouTube Blog