Zain Suharwardy joins Daraz as Managing Director for Pakistan

Daraz.pk has announced Zain Suharwardy, former VP of Lazada, as the new Managing Director for Daraz Pakistan.

Zain Suharwardy brings on board his experience in building e-commerce ventures from the ground up.

In this role, Suharwardy will bring managerial oversight gained from years of experience at Lazada, one of the largest South Asian ecommerce companies.

“It is an exciting time to be at Daraz and I look forward to steering the company toward new growth opportunities, capitalizing on my experience in the e-commerce industry.”

“I strongly feel the next success story in e-commerce will be from Pakistan. When you have 200 million people, which include the brightest minds, to serve you can’t go wrong, but to win you need to be efficient, fast, structured and above all Customer centric, and that is what I, along with the team, will be hoping to achieve,” said Mr. Suharwardy.

His regional expertise in South East Asian markets has taken him from gestating companies like Lazada Malaysia (part of Alibaba Group) and 11 Street to networking with a cluster of SEA countries like Singapore, Thailand, Indonesia, Philippines and Vietnam while also being involved in the growth of Rocket Internet venture Zalora in Malaysia.

Under his vision, Lazada experienced exponential growth leading ultimately to the company’s acquisition by Alibaba. It should be mentioned that Lazada is Southeast Asia’s largest online shopping mall and part of Alibaba Group- the world’s largest e-commerce company.