This New TV Ad Is Making People Miss Family Like Nothing Before

Zameen.com recently teamed up with Fawad Khan, Samina Peerzada, Jamal Shah and Noor Khan for their new TV ad and it has been pulling at Pakistan’s heartstrings.

Fawad Khan, in all his glory, shows us the story of a young man who has been living away from his home and family for five years. He’s been working day and night to earn money abroad. Meanwhile, on the other side of the globe, his sister and parents seem to think about him all the time.

Samina Peerzada could pass for so many mothers I know – including my own. The longing for a child, the constant effort to get two sentences in before they have to run off, we have all experienced this at some point or the other. Jamal Shah as the stoic father is also a character I know many of us will relate to – and Noor Khan as the sibling that has to step in to normalize everything is also us, our friends, and people that we know.

Families that live this far apart know how hard it is to maintain contact. Skype calls, WhatsApp messages, Facebook posts and more, become tools with which they bridge the gaps. There are so many overseas Pakistanis – some living absolutely alone, and others hanging by on hopes that they will be able to return home soon.

So, I wasn’t surprised when I scrolled through the comments to find that so many people could relate to the story that the ad showed. From people who said they missed their family to others that were planning on leaving soon to do the same.

There was a whole bunch of people that couldn’t get over how great the ad was:

Some people saw the ad and thought of their own family members working abroad:

From the viral post, I found several people who took the ad as inspiration:

And then there were people that could relate with Fawad Khan’s character:

For most Pakistanis, their lives are spent trying to build a home for their family. And the ad taps into that perfectly. And as many people on the post are pointing out, it’s about time that our ad industry starts tapping into the real social fabric of Pakistan and giving us more quality ads like this one.

As for me, I’m going to go give my mother a hug.


  • Mirza Moazzam Baig

    my heart skips a beat every time I see Noor Khan … She’s just <3

    • Muhammed Ovais Alam

      Ziada mat dekhna ussay. Ye na ho k kai ‘beats’ miss ho jaen ;)

  • Asif

    پاکستان میں ایسے اشتہار بہت کم بنتے ہیں …. لاجواب

  • 5 Saal Main Apan Bangla !
    Denmark Main Job !
    Great Experience Great Ads !

    • ZAB

      Itnay kam arsay main tou sirf Quaid Miyan Muhammad Nawaz Sharif k bachay hi paisay bana saktay hain, aur koi nahi.

      • Ali Salman

        Agar yahi soch rahi tou zandagi ma kabhi kuch nahe ban pao gy, mahnat karo mahnat.. Bahanay Choro.

        • ZAB

          Kaash woh gidar singhi Pakistani qoum ko bhi mil jaye jo Miyan Ji k British Beton ko mili hai tou mulk ki ghurbat aur badhaali khatam ho jaye. Baki mehnat ka tou subko maloom hai kis kaam main mehnat ki hai in logon nay.

      • Yahi to :
        Mere Mamu Malayshia Mian hia : 6 Saal Ho Gaye Aj tak To Ghar Nahi Howa
        Mere Cousion K Susar Saudia Main Hai : 18 Saal Se Aj tak To Ghar Nahi Howa
        Mere Cousion Misar Main Hai 12 Saal Se Aj tak to Ghar Nahi Howa :
        Pata Nahi Kun Si Kamai hai Jo 5 Saal Main Ghar Nahi Bangla Deti hai

  • Abbasi

    From the very first second of the Ad–I starting watching it with so much emotions and believe me; it was great till the end. Great work.
    P.S. In general, I avoid ads as most of them are just bullshit on our channels.

  • Sami Thinker

    5 sal main ghar banaya, aglay 3 sal main shadi karay ga, fir 2 sal main bv bachay lay k separate ho jay ga or fir chaki ke tarha chalta rahay ga next 30 years main apnay abu ka jumlay dhoraay ga ” sab khuch laga deeya is pay”…haha…well some thing goes on…well nice compatible ad for zameen.com

    • Arslan Ejaz

      Well this is circle of life.

  • ImranG

    Only who could truly love his parents is a man. A tree however big cannot be greater than the seed.

    ‘George Gurdjieff’

  • Engr Shahid Zaman

    great….

  • Sheldon Cooper

    Damn you, I’m missing Pakistan now :'(

    Jo door rehty hain
    barey majboor hoty hain

  • Muhammed Ovais Alam

    Superb!
    Exceptional ad.

  • Ali Salman

    Off topic but why some Pakistanis think that overseas Pakistanis have less right over their country? Don’t they send billions of dollars every years for their country, people, without which Pakistani economy can’t survive?

    Who are these people so cruel towards those who leave their families and people to earn overseas for the country?