HMD Global and ZEISS have announced that they are signing an exclusive partnership. Their collaboration aims to set new imaging standards within the smartphone industry.
The partnership will see ZEISS and HMD Global co-develop new imaging capabilities, and bring the ZEISS brand back to Nokia smartphones. Both firms hope to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality, and optic design.
The relationship between ZEISS and Nokia phones began more than a decade ago. The past collaboration saw ZEISS and Nokia phones driving technology innovations such as the world’s first multi-megapixel mobile phone and many more standard-setting devices, from the Nokia Nseries to those featuring Nokia PureView technologies.
This renewed relationship is a long-term commitment to build on that technology innovation over the years to come.
Arto Nummela, CEO, HMD Global, said:
“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it by co-developing imaging excellence for all.”
Dr. Matthias Metz, Member of the Executive Board of ZEISS Group says that:
“The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging.”