6 Battery Makers Served Showcause Notices for Deceptive Marketing

The Competition Commission of Pakistan (CCP) has issued Show Cause notices to six battery manufacturers for misleading consumers and engaging in deceptive marketing practices.

This is in violation of Section 10 of the Competition Act, 2010.

CCP conducted an inquiry after receiving a formal complaint that various battery manufacturers are misleading consumers about their dry and acid-lead batteries by not disclosing material information such as, product capacity on the products’ body, packaging and warranty cards.

List of Violators

The inquiry found that the following six battery manufacturers were deceiving the consumers:

  1. Atlas Battery Ltd.
  2. Treet Corporation Ltd.
  3. Exide Pakistan Ltd,
  4. Pakistan Accumulators (Pvt) Ltd.
  5. Millat Industrial Products Ltd.
  6. Century Engineering Industries (Pvt) Ltd.

Deceiving Consumers, Stalling Business Interests

By omitting the important material information, the consumer are unable to compare and differentiate the quality, suitability for use and price of the products.

The inquiry report stated that by engaging in deceptive marketing practices, the battery manufacturers were not only deceiving consumers but were also potentially harming the business interests of their competitors.

On recommendations of the inquiry report, CCP issued Show Cause Notices to the above mentioned battery manufacturers.

CCP is mandated under the Competition Act to ensure free competition in all spheres of commercial and economic activity to enhance economic efficiency and to protect consumers from anti-competitive practices including deceptive marketing practices.

  • Too much deceptive marketing going on … from juices and other daily edibles to car manufacturing and other big things … too much deception going on in the country as a whole …

  • Competition Commission of Pakistan must orders to the companies to make sure printing of Manufacturing date on each new battery, specially Tubular and Dry batteries.Which have been mostly found Expired.

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