The launch of Nikon’s 45.7 MP full-frame DSLR camera, D850, took place earlier today in a press conference at a local five-star hotel.
After recitation from the Holy Quran, followed by the national anthem, Mr Noraiz Nasir & Nial Nasir, Directors of Camtronx/Nikon Pakistan, gave their welcome address. Mr Nasir stated on the occasion,
Technology has transformed content creation today and has allowed us to offer the photographers’ community more options with stronger performance and superior quality.
A brief Introduction was then given by Mr Hiroki Yamaoka, General Manager, Nikon Singapore on the salient features of the camera. He explained that full-frame cameras use a sensor that is equivalent to 35mm film (36x24mm) and preserves the full view without the image getting chopped off from the sides, especially with wide-angle lenses whereas, other formats use smaller sensors.
Nikon shared photographers’ experience of D850 through visual presentations. Two videos were shown – one by Tapu Javeri on fashion photography, and the other on nature by Atif Saeed—both of which were a visual treat and aptly displayed the camera’s unique qualities.
To the delight of the media present, Mr Fardan Arif, Regional Manager Nikon Middle East, introduced the “Nikon Premium Member (NPM) programme.”
The programme is designed to reward its premium customers with certain lifetime privileges and a few stipulated annual benefits, including exclusive advanced photography workshops, educational photography photo tours to breath-taking locations, occasional discounts on gear, free and priority gear servicing, free gear loans, and more. He also shared the specs of D850.
Summing up the conference, Marketing Manager Nikon Pakistan/Camtronx, Syed Zubair Qutab said,
We have always dedicated ourselves to promoting photography and young talent in Pakistan and have strived to portray a positive image of our nation through photography.’
The event was attended by Pakistan’s renowned photographers Shahnawaz, Kashif Qadri, Kashif Rashid, Shoaib Ali and Ghalib Hussain among many others, as well as by members of social, print and electronic media who appreciated the launch of such activities in Pakistan.
Shields were then presented to the Nikon Team.
After a question and answer session, the conference hosted by Mariam Hasan Rizvi, ended with a scrumptious high-tea.
Nikon D850 key features include:
- Designed back-side illuminated (BSI) full-frame image sensor with no optical low-pass filter
- 45.7 megapixels of extraordinary resolution, outstanding dynamic range and virtually no risk of moiré
- Up to 9 fps continuous shooting at full resolution with full AF performance
- 8K and 4K time-lapse movies with new levels of sharpness and detail
- Tilting touchscreen, Focus Shift shooting mode, outstanding battery performance and much more
- 4K Ultra HD video recording, slow motion up to 120 FPS at 1080p
- The lowest base ISO (ISO 64) of any DSLR or mirror less camera
It may be noted that the FX Camera market has been growing substantially every year with a large number of people now understanding the importance of buying an FX camera for photography. The D850 is available in Pakistan under official warranty from Camtronx with price tag of Rs. 319,000.