Uber, the international smartphone app that seamlessly connects riders to drivers, has signed an MoU with Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC) as a part of its long-term commitment to partner on sustainable initiatives that will digitally empower Pakistan.
Uber plans to actively participate in SKMCH&RC’s initiatives to promote breast cancer awareness across Pakistan. To extend its support, Uber will be celebrating the Pink Month this October.
Riders will be able to donate to the cause by using the promo code “HOPEUBERSKMCH”. Uber will donate the fare from rides taken with this promo code to SKMCH&RC’s Breast Cancer Awareness Campaign.
As part of the initiative, Uber will also hold a blood donation drive in various cities of Pakistan. Furthermore, Uber will provide free rides – to and from SKMCH&RC’s to encourage riders to participate in the one-day drive, details will be available on Uber’s Facebook page.
Uber has also raised funds for SKMCH&RC in the past. The Uber team has been spending quality time with children undergoing treatment at these hospitals.
Apart from helping millions of Pakistanis move around the cities by offering access to affordable, reliable and most importantly safe rides, Uber is utilizing its platform to support the community on a greater level.
As a responsible corporate organization, Uber works on the fundamental of giving the community back with every opportunity that comes its way. Currently, over 25 thousand drivers are using the app to connect to part time work, and the number keeps growing every month.