The Logan Paul controversy brought YouTube under fire for not properly vetting content on the website. The situation got worse when YouTube also lost advertisers’ trust when their ads started appearing alongside improper or flagged content.
In a bid to regain that trust, Google has announced to raise the bar for YouTube’s monetization policies by introducing stricter regulations.
Revised Monetization Policy
To qualify for YouTube Partner Program (YPP) and earn money following criteria needs to be fulfilled:
- The channel must have over 1000 subscribers
- Total hours of watch time must be over 4,000 in past 12 months
According to a blogpost by a Google exec,
Of course, size alone is not enough to determine whether a channel is suitable for advertising. We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP.
Any account that violates the YouTube community guidelines 3 times will be removed automatically, according to the new regulations
Previously a channel needed only 10,000 views to be eligible for monetization and participating in YPP.
Transparency and Manual Reviews
According to the new policy Google will also review videos manually by adding human reviewers in the process. They will critically observe every video in Google’s Preferred Creators program, accessible to top video makers only.
Google says that they are working with trusted vendors to provide third party brand safety and hence increase transparency. The program is in beta phase and will help ensure that advertiser content is being displayed at the right place.
Every new and old channel will need to follow the new policy that will be implemented from 20th February, 2018.
Google hopes that through new policy, it will be able to help prevent bad and inappropriate content from being monetized.