Amidst the crypto boom which is causing prices of ordinary graphics card to skyrocket to ridiculous levels, Nvidia is taking measures to make sure the intended audience, gamers, get a steady supply over all others.
According to HotHardWare, the company has asked its retailers to limit the number of cards they sell to each customer to just one. As demand among miners continues to rise as more and more people jump on the bandwagon, the prices of ordinary graphics cards have swelled beyond acceptable levels, which has angered gamers as supplies continue to fall short.
According to TweakTown, Nvidia’s GTX 1080 Ti which ordinarily retails for $699 was being sold for $1600, while the RX Vega 64 at a baffling $2100. Even midrange cards such as the RX 580 were being retailed north of $600, which indicates that the AMD cards were hit far worse than Nvidia. AMD cards are generally better suited for mining purposes which is why their prices are even higher.
“For NVIDIA, gamers come first,” said NVIDIA spokesman Boris Böhles in an interview with the German site Computerbase.
All activities related to our GeForce product line are targeted at our main audience. To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual.
No Response from AMD
It remains to be seen how retailers would respond to said developments. As several have noted, sites such as Amazon already have similar procedures in place, though, they are far from universal. AMD, for its part, has remained silent in the face of these developments.
While AMD and Nvidia were first criticized for inflated prices at launch, it seems a far cry from what’s happening now.
Statement via Bitcoinist