The New York based management and consultancy company, “McKinsey and Company “, has found that over half of Pakistan’s urban population is always looking to save money in everyday shopping.
The company conducted a mega survey called McKinsey 2018 Global Sentiment Survey.
The company also found that Pakistanis are brand loyalists but consider the prices before purchasing something.
The company conducted survey over a period of 2 years from September 2015 to September 2017. Following counties were included in the study;
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The company conducted direct interviews with 1,000 consumers from Pakistan. Total respondents for the survey were 4,007 from all four countries. Only major cities were included in the survey to find the money saving, spending and consumer habits.
60% of the respondents were females while 40% were males. 23% consumers in the survey belonged to high-income class, 28% to middle class while half of them were with low income means.
McKinsey and Company concluded following results from the gathered data.
The company also asked respondents about whether they feel their jobs are secure or not. 68% said that they have no security for their jobs while 34% said they are positive about their income and country’s current state of economy.
Via: The News