From Kashmir to Karachi, our love for cricket shows no signs of dying down. If there’s one thing that unites Pakistanis from all walks of life, its cricket.
PTCL, Pakistan’s premiere provider of telephony and internet services, understands this sentiment all too well. For this PSL season, PTCL has once again joined hands with powerhouse PSL franchise Islamabad United, for the 2nd consecutive season.
As part of this partnership, Islamabad United’s team jerseys are bearing PTCL’s insignia as well, signifying both the entities’ common goal of supporting cricket in the country. PTCL for its part has been designated as a Sponsor for the Islamabad-based franchise.
But this isn’t all their partnership is about. The two titans want rival PSL teams and their fans know that they are a force to be reckoned with. Nothing signifies this ferocious fighting spirit than their brand campaign – Kitna Rola Daalega.
Kitna Rola Daalega
This signing is more than just a partnership. Last season, PTCL produced the fighting rallying cry for Islamabad United “Kitna Rola Daalega.”
The fans loved the anthem, and ensured that it echoed throughout Pakistan. And now PTCL is bringing it back this season too, featuring the new player signings for PSL 3.
The classic anthem has been updated for PSL 2018. The new video song now features West Indian cricketer Andre Russell and English pacer Steven Finn, both chanting “Kitna Rola Daalega,” essentially setting the stage for high-profile encounters in the cricket arena in the days ahead.
The anthem has already racked up more than 414k views (and counting) on Facebook, possibly making it the most popular sports anthem for PSL 2018.
The inclusion of foreign players in the anthem speaks to the international appeal that PSL has attracted so far.
PTCL Continues to Pave the Way Forward
PTCL, as a responsible corporate entity, is promoting a variety of sports events in the country and as well as internationally.
Just recently, it sponsored Pakistan’s T20 team who won in New Zealand as well.
Furthermore, the company supported Pakistan and World XI teams in the PTCL Hockey Cup this year in Karachi and Lahore as well.
Sponsoring different sports highlights the efforts made by PTCL in reviving these sports, and supporting the return of international sporting events back to Pakistan.