PTCL Declared as the Fastest Growing Brand of Pakistan

PTCL was declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (More than 12.5 billion Rupees). This was announced by Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018.

A trophy to mark this occasion was presented to Dr. Daniel Ritz, President & CEO PTCL, by David Haigh, CEO Brand Finance. Adnan Shahid Chief Commercial Officer, PTCL Syed Shahzad Shah, EVP, Marketing & Communications PTCL, along with other key management of Brand Finance and PTCL were also present on the occasion.

Brand Finance is an independent brand valuation and strategy consultancy, headquartered in London. In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value stood at USD 86 million.

With a 37.5% increase in value in the span of just one year, the PTCL brand has become the fastest growing brand in Pakistan. It has also become the second telecom brand in Pakistan to be valued over $100M, improving its ranking by 21 points to be placed at 214 in Brand Finance’s Telecoms 300 2018 league table.

The tremendous growth of PTCL brand equity is a result of the extensive brand-building efforts that the company has pursued aggressively last year that included: sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan.

In addition, better business performance and constant focus on giving back to the community through various corporate social responsibility initiatives, e.g. nationwide record-breaking blood donation drive, free medical camps, etc. also supported brand building efforts.

Commenting on PTCL’s award, Brand Finance, CEO, David Haigh said,

Of the Pakistani telecoms brands valued within our Brand Finance Telecoms 300 2018 report, Pakistan Telecommunication Company Limited (PTCL) is undergoing the fastest change in brand value, at 37.5%.

 

This is a testament to the ambitious network transformation project which has resulted in several fully transformed exchanges, giving PTCL customers speeds of up to 100 Mbps.

 

As the largest fixed network operator, PTCL is evolving through the current market challenges by investing heavily in upgrading its high speed internet and telephone service offerings; proving its commitment to building a digital and connected Pakistan.

 

High profile sporting sponsorships of the national cricket team in T20 and Islamabad United team in Pakistan Super League (PSL), as well as last month’s PTCL Hockey Cup 2018 have also contributed to the solid growth in PTCL’s overall brand value.

Dr. Daniel Ritz, President & CEO, PTCL on the occasion said,

It gives me immense pride that PTCL has been declared as the fastest growing brand in Pakistan. The results shared by Brand Finance are a testimony to the fact that our strategy is bearing fruit. It reaffirms our belief that our brand is connecting with the hearts and minds of people in Pakistan. We will continue to serve Pakistan and its people with our brand, products and services in the best possible manner.

Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands.

The 300 most valuable telecoms operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecoms infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.


  • What about quality of PTCL services? Used their Phone & Broadband services from 4 to 5 years. Such a pathetic quality I have experienced. Frequent disconnections and complain resolving time is not good too. Such a headache. Now at last discontinued their broadband.

    • Absolutely correct they are failure good in making money which they are showing in performance.their enginners and see wiring on roads show their performance.

  • The Most Pathetic Services of PEE TEEEE Seeee LLLLLL ….

    No Customer Service
    Frequent Disconnections
    Extra Charges.
    Delay in Providing Connection

    Yesss..
    You have got bloody 20 crore people to fool them and mint money from their pockets…

    You are here sitting to give QUALITY SERVICES for a COMPETITIVE PRICE and NOT BLOODY:

    — arranging PSLs….
    — blood donation drive..
    — free medical camps…

  • PTCL- those who says it’s a white elephant -very true. The budget given to exchanges for development work revamp network reaches to exchange about 40-50% of the actual budget allocated, it’s up-to exchange whether they want development work in area or want to fill up their pockets.This what a general view about PTCL Middle Level Management.
    If a budget given 100% utilize in area, there must be no complaint. Quite surprisingly, your every complaint from 1218 can be closed automatically without follow the SOP to get confirmation from Customer before closure. :D

  • It is matter of great satisfaction and being member of PTCL family I am very much proud on this notable achievement. Management certainly deserve all the praise specially the CEO doing a fantastic job by showing his keenness to meet every employee and conducting frequent town hall meetings allowing each member of PTCL family to speak his mind freely on all issues including how further to improve the image of PTCL with efficient service to our customers. Certainly results are very much positive and more yet to come. Congratulation to PTCL family!!!!!!!!!!!!!!

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