The 8th Pakistan Advertisers Society (PAS) Awards ceremony was held at the Expo Centre Karachi on 14th April 2018. Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programs in the marketing and advertising fraternity that honors ideas, strategy and creativity that works.
This year, the awards were presented by Engro Corporation, as its title sponsor, in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.
The show featured industry stalwarts from the fields of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS; Naveed Asghar CMO HBL; Mohammad Abid Sheikh, CEO, LEO Television Network; Muhammad Nasir Saleem, General Manager BestSongs.pk; Syed Mazahir Hussain, Director Marketing, Aaj News; Ali Asghar Jamali, CEO, Indus Motors; Mirza Uzair Baig, Director Marketing, Dunya TV; Javed Ahmed and Mujahid Hamid, the Jury Chair.
They presented awards with some renowned celebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.
The hosts for the award ceremony were Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts from Farooq Qaiser and musical performances by Bilal Khan and Rachel Vicajji along with some other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.
The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. The event was managed by Goosebumps, the Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.
The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.
A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.
Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi , Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.
Here are some of the winners at the PAS 2018.
Some pictures from the event can be seen below: