Huawei has done it again for the second consecutive year by ranking 79th on the World’s Most Valuable Brands 2018 list compiled by Forbes. It is the only Chinese company featured in the annual rankings.
Huawei entered the list for the first time in 2017 and ranked 88th with a brand value of USD 7.3 billion. After a year of rapid development, Huawei’s brand value increased by 15% year-on-year to USD 8.4 billion, and its ranking went from 88th to 79th. Technology companies continue to dominate the list by taking the top five spots and accounting for up to 20% of the TOP 100.
2017 saw Huawei achieve a rapid global development driven by the full range of its products featuring the Mate, and Nova series. The launch of the P10 and Mate 10 series helped increase Huawei’s influence in the high-end market.
Huawei officially launched Huawei P20 series in Paris in March 2018. With its unique Leica Triple Camera, twilight body design and AI features, the P20 Series is a global sales sensation. According to IDC, Huawei’s market share has increased by 13.8% to 11.7%., and ranked third in the world in Q1, 2018.
Huawei’s global brand awareness went up to 85% in 2017 whilst consideration of Huawei’s brands among overseas consumers has gone up significantly, with a year-on-year surge of 100%. According to the IPSOS, Huawei’s brand awareness, consideration, and NPS rank No.1 in the Chinese market.
Meanwhile, Huawei also performed well in other major global brand rankings. Huawei ranked 70th in Interbrand’s “TOP100” most valuable brands released in September 2017, and in February 2018, Brand Finance unveiled the “Global TOP 500 Brand Values in 2018” report ranking Huawei at No. 25 with a brand value of US$38 billion.
Huawei’s continuous growth in the global market and its increasing brand influence have benefited from its multi-year commitment to technology innovation and R&D investment. According to Huawei’s annual report, Huawei’s R&D investment for 2017 was RMB 89.7 billion, accounting for approximately 14.9% of the revenue, and the accumulated R&D expenses over the past ten years exceeded RMB 394 billion.
In terms of patents, as of December 31, 2017, Huawei accumulatively granted 74,307 patents, applied for 64,091 Chinese patents, and accumulated 48,758 foreign patent applications, of which more than 90% were invention patents.
In the future, Huawei will continue to innovate its products and technology whilst surprising consumers, with a commitment to make its brand truly loved by global consumers.