Careem Faces Backlash for Its Politics Themed Campaign

Careem is under fire due to its latest marketing campaign. Reportedly, the ride-hailing company attempted to capitalize on some of the most recognizable political slogans in recent history. Unfortunately for them, their latest campaign has prompted calls for boycott of the company.

Users have threatened to uninstall the Careem app after which the company issued an apology.

The ride-hailing company poked fun at many slogans and political terms – be it martial law, court cases – and everything in between for their latest promo code.

To be fair, some social media users did find Careem’s campaing hilarious, but an overwhelming amount of users have criticized Careem for tapping into political sentiments.

Careem’s Campaign

The company dabbled with the trademark slogans of all the three big political parties (PML-N, PTI, PPP) to promote its codes.

Here is the campaign that Careem launched recently during the election season.

 

careem new promo code

careem ungli uthao promo code

Careem Promo Code Dharna Ungli Uthao

Careem Ungli Uthao Political Campaign

The “111” refers to military’s 111th Infantry Brigade that is known for its role in military coups.

And here is how the social media users reacted to the campaign:

 

https://twitter.com/farooqqudrat/status/1016296369559097345

 

Some did find the “funny side” to it after all.

https://twitter.com/AurTezHassan/status/1016251529433673728

https://twitter.com/syedrawalkamal/status/1016298724107186176

 

https://twitter.com/ofarahzakio/status/1016297157475864576

 

 

https://twitter.com/ghinashaikh/status/1016293683942043649

The company officially issued an apology and told that they are “politically neutral”.

What is your say on the matter? Too political or too funny?


  • One the most highly stupid campaigns. The management of Careem thinks they are being funny and witty but they don’t understand the limits. If PMLN win in Punjab and PPP in Sindh, one or two small changes to the law or procedures will get Careem into unnecessary issues. Why take such risks just to come out as a brand that wants to be perceived as funny or witty? There is an expense for being arrogant and Careem will soon realize.

    • Companies do things like this all over the world and people take it lightly. I can’t understand why our people behave childish. These are just political parties not religion. If Careem do something like this against islamic values people will bash whoever

      • Lack of education, blind following of politicians like gods, and the worst of all, absolute lack of moral compass and ability to think logical. Only these people will get offended of such ‘obvious’ things. Everyone knows who’s Mr.10%. Everyone knows now that Shareef’s are corrupt sods. But they choose to get offended over these rascals because they pretty much worship them.

    • You have a point. If the ones being bashed, win the election for whatever reason, Careem will definitely be in hot waters because of it’s campaign. But will Careem be the one getting all the burn then? Nope. It will be the drivers, who are just trying to earn a respectable living. Let’s not even go to the recent ‘target killing’ of Careem Captains.

    • No office but strongly disagree with you. there is nothing wrong here, rather its wonderful how the marketing team hit the right spot. on the other hand there is no legal issue as well coz i believe their legal team would have done screening before launching this. one more thing, we ppl have some sort of belief that these sarcastic comments hit the truth behind the scenes; thats y we find it funny and appealing otherwise u can’t connect them. last thing, kindly stop being fearful and stop propagating fear; that’s the only tool these corrupt politicians have to rule over educated and more respectable citizens. kindly propagate truth and bravery.

  • Kaisi bachon wali harkatein krti hai hamari awam. Sara saal yehi political parties in ki kuttay wali krti hain. Us waqt in k sentiments hurt nhi hotay. Koi boycott nhi krta in ka. Aik chhoti c compaign hai jo kisi ko koi nuqsan nhi pohncha rahi aur ghatiya log Boycott pe utar ae hain.

    • agree with you. there is nothing wrong here, rather its wonderful how the marketing team hit the right spot. on the other hand there is no legal issue as well coz i believe their legal team would have done screening before launching this. we ppl have some sort of belief that these sarcastic comments hits the truth behind the scenes; thats y we find it funny and appealing. last thing, we should stop being fearful and stop propagating fear; that’s the only tool these corrupt politicians have to rule over educated and more respectable citizens. we should propagate truth and bravery.

  • wow, its wonderful. there is nothing wrong here, rather its wonderful how the marketing team hit the right spot. on the other hand there is no legal issue as well coz i believe their legal team would have done screening before launching this. one more thing, we ppl have some sort of belief that these sarcastic comments hit the truth behind the scenes; thats y we find it funny and appealing otherwise u can’t connect them. last thing, we should stop being fearful and stop propagating fear; that’s the only tool these corrupt politicians have to rule over educated and more respectable citizens. kindly propagate truth and bravery.


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