In this era when shopping is convenient via e-commerce sites, it’s become pretty popular for these platforms to have frequent sales, flash sales and themed discount marathons where everyone scrambles to get their coveted products at the best price.
But here’s what we would advise: don’t go after discounts! Why? Well, most of the time there’s really no discount where it is promised.
Marketers use a variety of psychological tricks to fool you, the consumers, when they promise you big discounts. They’ll jack up the price a few days or weeks ahead of the sale, slash it down at the time of discount and you, in turn, will only end up paying the actual amount of the product with the mere mental satisfaction that you saved money on it.
Let’s get one thing clear; no company would sustain a loss just to make its customers happy. The primary objective of any profit-making entity is to make a profit.
But, all is not lost in the world. There are some firms that will give you legit discounts because for them sales volume matters the most. They basically slash their profit percentage to offer you a price which is as good as any discount and they get compensated with the increase in sales volume.
So why face all the hassle of waiting for certain days and stalking websites just to get a discount, which isn’t really there. Why should you trouble yourself, especially when you can still get the same product you want with not much difference in the price without any difficulty?
Here’s How You Can Make the Most of It
Confused? Don’t know what to do? Don’t be. We have a perfect solution for you. Before buying anything online or offline, do a little research and some competitive analysis of prices on other e-commerce sites. What you will realize is how some discount offers are plain and simple lies. This statement does not mean that every company does that, but since it’s a common practice we are just raising a red flag otherwise you might end up not getting any discount at all.
Moreover, sometimes marketers have to be honest with you (due to legal restrictions), but they twist the facts. They may offer you a discount on a specific product (which you can never buy if you are not the first one to place the order) because it gets out of stock as soon as the sale goes live.
You might want to check out products at goto.com.pk and compare them with the competition. Happy shopping.