Pocophone, a new sub-brand from global technology leader Xiaomi, made its debut today in Pakistan with a mission to deliver performance that truly matters. Created by a highly-experienced team within Xiaomi, Pocophone seeks to redefine the smartphone experience by offering the ultimate performance with no frills.
The brand’s mission is encapsulated in its very first smartphone unveiled today, Pocophone F1, which offers an unbelievably fluid experience. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage and a long-lasting 4000mAh battery.
Jai Mani, Head of Product, POCO Global, said:
POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.
The new powerhouse will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing. It will hit the shelves in Pakistan on 2 November starting at PKR 54,999, and roll out around the markets gradually.
Pocophone F1, Master of Speed
Pocophone F1 is a dream come true for power users, who can enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns resulting from overheating. This is thanks to the powerful Qualcomm® Snapdragon™ 845 SoC paired with the highly efficient LiquidCool Technology cooling system, enabling it to deliver sustained peak performance for extended periods. Internal testing shows that this system is 300% more effective than conventional, non-liquid cooling solutions as it allows heat from the CPU to dissipate quickly.
Moreover, Pocophone F1 features a 4000mAh battery that can sustain 8 hours of non-stop gaming. Coupled with up to 8GB LPDDR4x DRAM and super fast 256GB UFS 2.1 storage, Pocophone F1 easily achieves an AnTuTu score that exceeds 290,000.
AI Dual Camera and 20MP Front Camera
Pocophone F1 churns out gorgeous images with its AI dual camera consisting of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus, together delivering amazing photos even in low light and backlit scenarios.
On the front, Pocophone F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
Pocophone F1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.
MIUI for POCO
To fully unleash the performance beast, MIUI has been deeply customized on Pocophone F1 for a lighter, faster, and smoother experience.
Introducing a system optimization feature called “turbocharged engine”, Pocophone F1 delivers faster app startups, faster gaming performance, as well as a faster-swiping experience due to enhancements in the screen response and animation frame rate.
With a new POCO Launcher, Pocophone F1 comes with an app drawer that can automatically categorize apps, helping users finds apps easily.
Based on Android 8.1 Oreo, MIUI for POCO also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.
Pocophone F1 is available with a polycarbonate back in Steel Blue.
Pocophone F1 will retail at PKR 54,999 for the 6GB+128GB version.
knew it! even affordable is not affordable in pakistan
haha 330$ phone is 55k PKR :) sarye tax es waghra clr kar kay i think max 50k say oper set nai banta or 55k sadness !!
Let the economy stabilize first. Till then, we can either stop buying these phones, or pay extra to avail them.
Still cheaper than competitors like OnePlus.
Do you even know what is the build quality of oneplus and features? What software it runs? 100 times better than the ads showing in mi phones.
I still have my OnePlus 3. Yes it runs a flavor of stock android which is why people may like it over other phones. But it really isn’t as great as you’re making it out to be. That’s the reason why i’d not consider upgrading to any newer OnePlus device anyway.
If you think it’s 100 times better? Good luck paying extra money for it.
For others, a 20k something less price than OnePlus phone will be a great saving for many. Not to mention Pocco phone has a larger battery than even the newer OnePlus 6T.
Oneplus has the best Amoled screen. Once u r used to it Pocophone’s screen look very bad.
Once again, OnePlus has it’s own price point. If you want a cheaper phone with flagship specs, it’s not OnePlus anymore. Xiaomi phones have been nothing short of spectacular in recent years. Check a few of their phones and you’ll see. Pocco is nothing short of amazing.
Still if u can afford a smartphone for 55k then why not add 9k more and simply buy the latest and much more better Oneplus 6??? It ofcourse has a better re sale as well and is tried and tested. The 6GB/128GB variant is now available for 64k. Pocophone for 55k is a waste of good money… It should not have been priced more than 40k
You’re right.
That’s just the launch price, though. It will drop down at least 5-6k in just a month.
10-12k tax wah re wah
tax plus dukan ka commission .
Cheap but expensive in Pakistan. Waiting for lenovo z5 pro… Hope price won’t suck like this…
LOL
Propk as a leading tech blog you should write about how the local distributors are killing the affordable mobile segment of Pakistan. Launch of poco f1 is an example where the smartlink had killed the pocophone f1 idealogy of affordable flagship
The problem is that we want to buy everything but don’t want to make things to sell them in the international market and so the trade deficit and super expensive dolloar.
At least start assembling them in Pakistan.
Its price in Pakistan should not have been more than 40k even after all the taxes… In india it is for 38k Pakistani rupees only
what a bluff in Pakistan only , look at same model international price , which is half of this price
If u can afford a smartphone for 55k then why not add 9k more and simply buy the latest and much more better Oneplus 6??? It ofcourse has a better re sale as well and is tried and tested. The 6GB/128GB variant is now available for 64k. Pocophone for 55k is a waste of good money… It should not have been priced more than 40k
50K Plus for Plastic Body? No Way