Vivo Launches Its New Sub-Brand iQOO

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Vivo is starting the new Lunar year with an all-new sub-brand called iQOO. Just one week after celebrating the Chinese new year, the company is doing something similar to what other Chinese manufacturers, like Oppo and Xiaomi, have done.

Vivo teased the arrival of its sub-brand, iQOO, in a futuristic teaser and has also launched an official website that goes by

Right now, there are no details on the website related to any smartphones or launch dates, the website only talks about the parent company Vivo for now.

If you’ve been wondering how to pronounce the name “iQOO”, then you’re not the only one. Vivo talked about it in a social media post captioned “Do you know how to read our name?”. Perhaps the company itself doesn’t know yet what it wants to be called. The social media post, by the way, gathered over 1000 comments in just three hours.

High-End Phones

So far, Vivo and its subsidiary iQOO have remained quiet, without revealing anything about the devices they plan on launching. According to reports, most of the devices will be high-end, and flagship grade, unlike Redmi and Realme that launch devices more towards the midrange and entry-level side.

iQOO is starting its year with one special device that will be gifted to a loyal follower by tomorrow, so we might get a look at it much sooner than you expect. Vivo, seemingly, is following ZTE’s footsteps and is going for a flagship spinoff brand like the Nubia Red Magic.

There’s not much else we can say about iQOO’s purpose just yet, we’ll have to wait till tomorrow or until the company reveals more about the mystery brand.

Oh and by the way, if you figure out how to pronounce the company’s name, do let us know in the comments below.

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