Here’s What Other Brands Need to Learn from Tecno’s Successful Campaign

Tecno has created quite a stir in the market with its recent campaign that focused on generating an online buzz of the company’s latest addition to its Spark series. This campaign resulted in record-breaking sales of its latest Spark Go while making people talk about the new phone.

The icing on the cake was that the company sold 1,000 units within three minutes on Daraz when the phone was first made available for purchase exclusively on the platform. This indicates that the phone was eagerly-awaited and people were literally waiting for the phone to launch.

The reason this campaign gave extraordinary results was not only creativity but also timing. People on social media came across a new budget-friendly phone during a time when Pakistan’s economy was struggling and everyone was looking for a phone in a constricted budget. The definite response was to take an interest in the best budget phones.

Tecno made the best use of hashtag trends and came up with a very interesting and irresistible challenge where users had to dance very fast to keep up with increasing beats. In no time, #SparkThe Speed challenge became the most viewed challenge and was the top trend.

A lot of users across the border started taking part in this challenge as well. Top Pakistani celebrities including  Mikal Zulfiqar, Hina Altaf, Imran Ashraf, Ramsha Khan, and Noor Hassan were engaged for this floss dance challenge and this further involved users across other social media platforms such as Instagram, Twitter, and Facebook. The challenge gained one billion views within a few days.

Specifications

Coming towards the specs of the phone, The phone comes with 2GB RAM and 16GB internal storage. It has a large 3000mAh battery and offers a crisp display with its 6.1” HD+ screen and waterdrop notch.

For security, the phone has an accurate Face ID that is specific to one face at a time. The phone has an astonishing camera with amazing features like HDR and AI Beauty Mode for spectacular selfies.

Given such a wonderful price coupled with these specs, the phone is absolutely perfect for the average smartphone user as it gives you all that you ask for. The phone is available in Royal Purple and Nebula black and is available at a price of 12,999 PKR.