33-Year Old Businessman Asks Youngsters to Start Businesses Instead of Getting Jobs

“A small business can take care of generations,” says Atif Riaz, a 33-year-old from Arifwala, who now lives in Lahore.

Atif is one of the many businessmen in Pakistan who have successfully bridged the gap between physical stores and e-commerce. Originally an accountant, Atif started a small kid’s apparel business a few years ago in Lahore.

Initially, Atif would buy products from wholesalers, dealing with them directly. However, over time, he has altered his business model. He created a digital footprint for himself by setting up an online store on Daraz, the leading online marketplace in Pakistan.

“After I joined Daraz, my sales increased and I decided to continue my online business alongside my offline business,” he says.

After setting up his e-commerce retail shop, Atif stopped procuring products from wholesalers. Now, he produces clothes himself in a rented cottage industry. The reason for doing this: he can ensure the quality of his products is good and the prices are low.

Atif’s advice to youngsters in the country is simple; instead of getting a job, they should establish their own enterprises. “A job takes care of a family, a small business can take care of generations.”

For more sellers stories from Daraz, click here.

Stay Connected with ProPakistani

Get the latest news and stories wherever you prefer.

Add ProPakistani to Preferred Sources and see more of our stories in Google Search and Top Stories.


    • Any. For an impetus look for a problem you face and that is not being solved at present then re-engineer it. You’d definitely have a solution for it. That’s where you start.

  • “A job takes care of a family, a small business can take care of generations.”
    Depends on the success of business, statistic is that 90% of startups fail.
    So the quote should be that successful business takes care of generations otherwise it will ruin you current generation. Furthermore, any business requires a team, so if everyone is thinking to open their own business than no one will do a job.
    My point is, this article has so many flaws, reason is Propakistani is selling itself by posting such articles. ANYTHING FOR MONEY!!!


  • Get Alerts

    ProPakistani Community

    Join the groups below to get latest news and updates.



    >