Bringing together more than 250 app developers and partners in Dubai during GITEX Technology Week at Dubai World Trade Center, Huawei hosted its first Developer Day, sharing their new eco-construction strategy and showcasing its global intelligent distribution platform with a range of open capabilities and one-stop services for partners.
At the Developers Day, Huawei introduced the Huawei Mobile Services (HMS) – the ecosystem based on the core framework of Huawei Mobile Services (HMS Core and Capabilities) and Developer Services. To date, HMS Core has opened 14 capabilities to help developers build high-quality applications at low cost and shorter time. With HMS Core, developers will leverage Huawei unique high technology such as 50X zoom, super night mode and GPU Turbo for faster and better user experiences. It will continuously improve the app user volume and activity, which will benefit from Huawei smartphone users’ experiences.
As one of the world’s leading smartphone brands, known for its many firsts – World’s First GPU Turbo, World’s First Photography Powered by AI, World’s First Reverse Charge and World’s First NANO SD Card – Huawei has continuously pushed the boundaries. In the first half of 2019, Huawei reported that it shipped 118 million smartphones, a Y-o-Y increase of 24% and making up 17.6% of the global smartphone market. As a brand that has grown into an industry giant, Huawei has now developed preliminary capabilities necessary to build a smart ecosystem.
The Shining-Star Program announced an investment of one billion USD to support global developers to keep contributing to HMS ecosystem construction. Also, the DigiX Innovation Studio will further expand throughout the globe, with 8 DigiX Labs in 6 main cities in the global markets, including Dubai, providing support to global developers.
With 570 million Huawei mobile devices monthly active users, Huawei Mobile Services is launched in 170+ countries, has 3 regional centers, and 15 data centers worldwide including Dubai. The HMS apps are increasingly favored by users all over the world, constantly satisfying their high-quality and seamless AI digital life needs in order to continue to bring a better digital life to them.
Huawei AppGallery, Huawei Music, Huawei Mobile Cloud, Huawei Themes and other HMS apps have been launched globally in succession and have become an important part of Huawei Mobile Services user experience.
One billion USD Shining–Star Program, the first DigiX innovation lab and Hala Young Talent competition.
The HMS Ecosystem has been in development for years and is growing in scale. Huawei AppGallery, for example, has been in use as an app distribution platform for more than eight years in China and was launched globally in April 2018. An increasingly large number of developers are joining the HMS Ecosystem and adding their mobile apps on the Huawei AppGallery to allow global users an improved experience.
“We sincerely invite all local partners to join our ecosystem construction, that’s why we had invested 1 billion USD in Shining-Star Program and building the first DigiX innovation labs in Dubai to fully support them.” comments Adam Xiao, Managing Director of MENA Mobile Services, Huawei Consumer Business Group.
To encourage more developers to integrate qualitative apps to the HMS Ecosystem, Huawei has increased its investment from one billon CNY to a billion in USD to global developers – the Shining-Star program has been significantly upgraded with 80% of the investment targeted at incentivizing and accelerating global developers’ innovation. It also aims to cover the development, growth and marketing funds needed.
The DigiX Innovation Studio will further expand throughout the globe, with eight DigiX Labs in 6 main cities in the global markets including Dubai, providing support to global developers, including device testing, the experience of capability development, among others.
Also, Hala Young Talent MENA campus theme design competition was announced during Huawei Developer Day which encourages campus students in the MENA to create a better theme job by providing the Huawei Themes users more selection, inspiring young energy and bringing the Middle Eastern culture and art to the world.
Open capabilities help developers foster innovation and distribution.
In addition, the HMS supports the commercial success of developers. For example, Ads kit provides developers with a private and compliant ad ID (OAID), which offers the underlying support for personalized advertising while protecting users’ privacy and security. It also helps developers continue to use the monetization capabilities offered by other advertising platforms.
To engage with more partners and boost the partnership ecosystem, Huawei has partnered with the best content providers in the in global markets to offer unique viewing experience to their users.
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.
In 2019, Huawei was named number 47 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands in 2018.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.