Philip Morris Suffers Massive Loss of Rs. 1.97 Billion in 2019

Philip Morris Pakistan (PMPK) Limited, which is the second-largest tobacco company in Pakistan, announced its financial results for the year ended December 31st, 2019. It is among the two major tobacco firms operating in the formal sector, along with Pakistan Tobacco Company Limited.

The tobacco giant reported a massive loss of Rs. 1.97 billion for the year ended 2019. It had reported a profit of Rs. 543.15 million in the same period last year. The company has reported its biggest loss since 2014.

As per the financial statement, the losses were mainly due to the management’s decision to reorganize its operational footprint by closing its factory in Kotri.

Overall, during 2019, the company posted sales of Rs. 13.33 billion which were down by 17.70% compared to Rs. 16.19 billion last year. However, the cost of sales of the company decreased by 9.83% to Rs. 9.17 billion compared to Rs. 10.7 billion last year.

According to the company’s website, in Pakistan, its product portfolio includes cigarette brands such as Marlboro, Parliament, Morven by Chesterfield, Diplomat, Philip Morris, L&M, Red & White.

The distribution expenses decreased by 25.57% and other expenses saw a massive rise, increasing by 360.64% to Rs. 3.16 billion as compared to Rs 686 million recorded in the same period last year. The company recorded an operating loss of Rs. 2.44 billion, as compared to an operating profit of Rs. 640 million in the same period last year.

The finance cost of the company increased by 111.35% to Rs. 48.80 million as compared with Rs. 23.09 million.

The company noted that this was essential to ensure the long term sustainability of the business in Pakistan considering the unpredictable fiscal environment. Excluding the one-off impairment/employee separation costs which were result of a closure of the Kotri factory and GLT Voluntary Separation Scheme, it would have recorded an operating profit before tax of Rs. 357 million for the year ended December 31st, 2019, instead of Operating loss, it added.

Challenges faced by the tobacco industry

During the year, compliant tax paid tobacco industry faced challenges from the non-paid illicit sector as the government continued to impose heavy excise increases with limited enforcement.

The government announced an increase in FED in Value tier of 46% in Sept’18 followed by another increase of 32% in Jun’19 which resulted in the increase of price differential between compliant tax-paying industry brands and non-tax paid brands selling below minimum legal price (current illicit incidence is 34.7% of the total tobacco market based on December, 2019 – Retail audit).

These excessive excise tax increases pose serious threats on the sustainability of the compliant tax paid tobacco industry volume base and are detrimental for the Government revenues in the long run, said the company in a released statement.

Therefore, an equitable tax structure with strict implementation of enforcement measures is necessary to restrict the illicit sector while ensuring sustainability of the compliant tax paid tobacco industry and Government revenue growth through predictable moderate excise tax increases, noted the company.

Commenting on the announcement, Mr. Roman Yazbeck, Managing Director PMPKL said,

“The management team is committed to improving the overall performance of the company. There are many strategic initiatives under discussion which we believe will have a positive impact on the bottom line. We will like to appreciate the recent enforcement by the Government to curb non-tax paid illicit trade and request for a continued enforcement action to create a level playing field for the legitimate and tax paying manufacturers’”


  • Mr. Roman Yazbeck, M.D. Phillip Morris Pakistan we never thought Phillip Morris has to see these days in Pakistan. Pakistan addiction moved to other directions as Gutka, Manpuri, Mawa cheap/low cost addictions compared to Tobbaco smoking.
    May I suggest you to please consider exports of cigarettes to China as we possibly have a bilateral treaty with China for FTA/PTA.
    Good luck.


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