The Islamabad High Court (IHC) has given the federal government two weeks to submit its reply over the absence of quality e-commerce services in Pakistan.
Chief Justice IHC, Athar Minallah, sent out notices to the commerce and information technology sectors for failing to meet the requirements quoted in the e-commerce policy, which has kept mega-companies like Paypal and Amazon at bay.
Notices were served in response to a petition filed by Hafeez Junaid, an aggrieved person from Islamabad who believes that flawed policies and non-implementation were the reason why major e-commerce companies don’t enter Pakistan.
In his petition, Junaid contended that due to insecure payment methods, Pakistanis could not access the world’s largest e-commerce store. He claimed that for a decade, Amazon has blocked anyone with Pakistani IP from logging into the website.
No official negotiations or an offer to start operations of Amazon and PayPal in Pakistan have been made thus far. It transpires that the government failed to take the simple yet logical towards globalization and modernization.
Over the years, the e-commerce industry has grown to over $4 trillion globally, but Pakistan had failed to avail the opportunities on offer because of a lack of interest at the government level, the plaintiff argued.
The petitioner maintained that the e-commerce policy 2019 is flawed and deceptive, adding that the data protection law, which is vital for healthy e-commerce growth anywhere in the world, isn’t practical in Pakistan.
Interestingly, the development has come days after the special advisor to Prime Minister on Commerce and Investment, Abdul Razak Dawood, disclosed that Pakistan is in process of registering the country’s good sellers with US e-commerce giant Amazon. The country has sent a list of 38 exporters for registration, he added.
In the first phase, surgical and sports goods as well as home accessories will be listed on Amazon from Pakistan. The list will expand if the selected exporters do well in the trial period successfully.