Telenor Pakistan Undergoes Major Management Reshuffle

According to reports that have been confirmed with the Telenor spokesperson, some major developments are happening at Telenor Pakistan where top management has undergone a substantial reshuffle.

Below are the details:

  • Khurram Ashfaque, Chief Technology Officer will assume the role of Chief Operating Officer and oversee Technology and Digital as seperate divisions.
  • Areej Khan will lead Digital Division as Vice President Digital under Khurrum Ashfaque
  • Omer bin Tariq has been elevated as Vice President Marketing overseeing Marketing, Segments, VAS, Pricing, BI and Product Development
  • Saad Warraich will head the comms department
  • Sardar Abubakr has moved on from the organisation

Khurram Ashfaque, the Chief Technology Officer at Telenor Pakistan, will now assume the role of Chief Operating Officer and oversee Technology and Digital as separate divisions.

Ashfaque has been serving as the cluster CTO of Emerging Asia as well as Telenor Pakistan. He joined Telenor in 2006 as Manager Transmission Operation & Maintenance after serving Alcatel and Nortel Networks as Technical Assistance & Support Engineer and Global Network Product Support Engineer respectively.

He has his academic and professional qualifications from NED University Karachi, Carleton University, INSEAD, and Harvard Business School.

Furthermore, Sardar Abubakr, Telenor Pakistan’s Chief Digital & Strategy Officer, has resigned from his position.

Abubakr is joining Mobilink Bank, we have heard. Sources said he will be joining Mobilink Bank as Chief Strategy Officer.

Abubakr served Telenor Pakistan in two phases: 2005-2009, and 2012-2018. In the second phase, he joined as Director Internal Audit and progressed to become the organization’s Chief Digital & Strategy Officer.

His position is being filled by Areej Khan – previously the Director of Corporate Communications – who will now lead the Digital Division as Vice President Digital under Khurrum Ashfaque.

Areej joined Telenor Pakistan in 2004 at foundation level in Corporate Communications. She’s a graduate of Stanford University’s School of Business, with additional qualifications from INSEAD, London Business School, State University of New York at Stony Brook, and Bahria University.

Saad Warraich, Manager Communications, will be filling in for Areej as the Head of Communications.

Moreover, Omer bin Tariq, Vice President Circle North, has been elevated as Vice President Marketing overseeing Marketing, Segments, VAS, Pricing, BI and Product Development. Omer is a LUMS graduate and joined Telenor Pakistan in 2006 as Assistant Manager Segments.

In another major development, the strategy division of Telenor Pakistan has once again been merged with the Finance division.

Below is Telenor Pakistan’s official stance on the development:

Telenor Pakistan has been on a journey of continued evolution and transition in order to anticipate and meet the demands of its customers and provide them with best experience and solutions. As part of this evolution we periodically review our structures and undergo organizational changes whenever the need arises.


Recently, as a result of much deliberations, consideration and discussions over the past few weeks we have introduced a new management portfolio and organizational structures that are aligned with our ambition to become a more agile and modern organization by streamlining our operations and structures.


We are confident that this will enable us to better serve customer needs in times to come.


Irfan Wahab Khan, CEO, Telenor Pakistan


Tech and telecom reporter with over 15 years of experience, he works as founder of ProPakistani.PK

  • Looks like a great move! Highly competent ppl on the right position. Just what we need to compete in the global market

  • Seems like, Telenor Pakistan will up there game this time as well. All of these, experts of their respective fields. Wishing good luck to all of them!

  • Whats so ever your higher mgt comprises of, but you guys are not recultant of experiance in field. Customer response is not consider yet. Better to conduct survey which only cover about signal strength, quality of calls, internet and cost.

  • We are facing too much problem specially internet , Signals
    I requested to telenor please fixed it
    Attock hazro

  • مہربانی ہوگی کہ اگر مینجمنٹ کی تبدیلی کہ ساتھ نیٹ ورک میں بھی تبدیلی آ جاۓ تو نہیں بہت بری حالت ہے نیٹ ورک کی بجلی بند ہونے پر ابھی پنکھا نہیں رکتا لیکن سگنل ختم ہوجاتے ہیں ٹاور پر جائیں تو گارڈ نہیں فرنچائز پر شکایت کہ لیے جائیں تو کہتے ہیں کہ گارڈ ہے ڈیزل چوری کرتا ہے نہایت گھٹیا سسٹم چل رہا ہے۔

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