Toyota IMC’s Huge Growth Starts Hurting Honda and Suzuki’s Sales

The Pakistan Automotive Manufacturers Association (PAMA) has released the sales figures for October 2020. According to the data, the auto sector is continuing on its path to a steady recovery from the COVID-19-induced slump with passenger cars and SUV sales at 12,774 in October, amounting to a 1.26% Month-on Month (MoM) increase and a 27% Year-on-Year (YoY) increase.

The data further shows that the Pak Suzuki Motor Company (PSMC) sold 5,767 passenger vehicles in October 2020 and has experienced an MoM sales increase of 2.7% while facing a YoY sales decrease of 11.98%. The Toyota Indus Motor Company (IMC) continues on a strong upward trajectory, selling 4,611 passenger cars and SUVs in the said month and recording a YoY sales increase of 121% and an MoM sales increase of 22%.


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Honda Atlas Cars sold 2,230 cars and SUVs in the said month, recording an MoM sales decrease of 18% and a YoY sales increase of 61%. Hyundai Nishat sold 211 units of the Tucson (the only passenger car in their local lineup) during October while observing an MoM decrease of 2% in sales.

Furthermore, as per data compiled by Topline Securities, Lucky Motors, which manufactures and distributes KIA in Pakistan and isn’t a member of PAMA as of yet, reportedly saw a 43% increase in YoY sales.

Overall, here is the automakers’ sales performance:

Passenger Vehicle Sales (As Reported By PAMA)
PSMC
Units Units Sold in September 2020
Cultus 816
Alto 2,893
Wagon R 1,198
Bolan 680
Swift 180
Overall 5,767
Toyota Indus
Corolla 1,314
Yaris 3,058
Fortuner 239
Overall 4,611
Honda Atlas
City & Civic 1,858
BR-V 372
Overall 2,230
Hyundai Nishat
Tucson 211

 

Toyota IMC continues on a steep upward trajectory while Suzuki continues to face a downward trend for the third consecutive month on a YoY basis. The business has also dipped considerably for Honda on an MoM basis, and Hyundai has also seen a slight slump as compared to the last month.

Honda Atlas, in particular, seems to be in a tough spot, as one of the automaker’s main competitors, i.e. the Toyota Yaris outsold both the City and the Civic sedans by a huge margin, with 3,058 units of Yaris and only 1,858 units of City and Civic combined having sold in October.

It is pertinent to mention, however, that despite the Pakistani Rupee being one of the best-performing currencies against the US Dollar as of late, the vehicle prices continue to soar high. The only automaker to reduce the price of their vehicle thus far, following the appreciation of the Rupee, is United Motors. The people are still waiting for other automakers to follow the same trend.


  • Suzuki is selling rubbish to pakistani public for huge amount of money.shame on them.suzuki motor company is nothing but only the blood sucker of the Pakistani people.the prices are so high for nothing quality.

  • Dear All,

    I have a worst experience to latest 1.6 ATLAS from TOYOTA IMC.

    Just after 500miles drove its engine out of order with bad noise and it looks engine crank voice. I asked Toyota to replace it but response is not proper.
    I am filing case in the consumer court.

  • everywhere is monopoly, you cant have good features in Bolan or you wont find airbags in Honda Cities, poor manufacturers cant control the price


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