According to the latest report by the famous analyst Ming-Chi Kuo, Apple products are selling differently than expected. The report reveals the recent performance of Apple sales and explains what can be expected in the upcoming year.
Kuo details that the demand for both iPhone 12 and iPhone 12 Pro Max is higher than expected. However, the iPhone 12 and iPhone 12 mini are not doing as great. Nevertheless, overall iPhone sales are going well, and based on the momentum, sales in the holiday season look promising.
Moving on to iPads. The latest iPad Air demand is higher than anticipated, and according to the analyst, iPad sales will continue to strengthen going into 2021 as Apple is reportedly planning to introduce a new mini-LED model for the iPad, iPads with 5G support, and a relatively lower-priced iPad in the second quarter next year.
As far as the Apple Watch is concerned, both Apple Watch Series 6 and Apple Watch SE are selling well. The report attributes its sale to the “innovative health management functions and improved design.”
Furthermore, the demand for M1-powered MacBooks is also higher than expected, while AirPods sales are lower. Kuo predicts that AirPods sales will either plateau or decline by 5-10% sometime in the first half of next year. The market will see an estimated growth of 20% YoY.