Suzuki Cultus and Swift Get Huge Price Hikes Again

The wave of price hikes has begun once again as 2020 draws to an end. While the how and why of it is still a mystery, it seems like the members of Pakistan Automotive Manufacturer’s Association (PAMA) have decided to review the price tags for its former bestsellers.

Toyota Indus Motor Company (IMC) has increased the prices of the new Corolla along with the introduction of the X-package.

Pak Suzuki Motor Company (PSMC) has also decided to push up the prices of two of its Cultus variants and one variant of the Swift. As per the reports, the following prices will be effective from 1 December 2020.

Variants Old Price (PKR) Revised Price (PKR) Price Increase (PKR)
Cultus VXL 1,900,000 1,970,000 70,000
Cultus AGS 2,030,000 2,130,000 100,000
Swift Automatic w/ Nav 2,175,000 2,210,000 35,000



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Until now, PSMC had announced seven price hikes for a variety of its vehicles over the year. The first price hike was announced on 1 January 2020, under which the prices of the entire PSMC car lineup were revised.

PSMC’s second price bump was on 2 July, in which it upped the prices of its entire bike lineup. This was followed by its third price bump on 6 July for the new Suzuki Alto. The fourth hike was announced a couple of months ago for the Bolan and the Ravi, and the fifth one took place in September when the prices of the motorbikes were revised.

The sixth price hike was in October in which the prices of the Alto, Wagon R and the Swift were revised, and the current price is the seventh within a year.

For the past few price hikes that occurred during the time of the COVID-19 lockdowns, PSMC blamed the depreciation of the local currency for the revision. Irrespective of the fact that the Pakistani rupee has recovered significantly against the US dollar, PSMC continues on with the price hikes.


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Note that PSMC had declared its eighth consecutive quarter in a loss upon the conclusion of the third quarter of CY 2020. While the automaker reported a loss of Rs. 136.38 million during the quarter, it did show a recovery of 88.30 percent as compared to the same period last year.

Although PSMC is already in hot waters as it has been reporting a low sales volume ever since the easing of lockdowns, it continues to irk car buyers by announcing multiple price hikes without the introduction of new vehicles or improvements in the current lineup.

  • will any M**R F**R from Mani Mental Govt. will ask these companies, why they are increasing the prices and on what basis.

  • No one is their to make them answerable for this unfair profiteering.
    Why govt officials not making them accountable

    • Bhai where and how to raise voice against the mafia …. a mango man cant do anything here in the country … i have seen a man reporting against not receiving parcels from Ali Express on a PM citizen portal and now “custom” is after him and he is in process of “SETTLEMENT” (the one happens under the table) .. ye to phir Suzuki hai .. :D

      • Thus you are admitting that PM portal complaint was taken seriously and now customs department is pursuing the matter diligently. As far as your insinuation is concerned, that “customs is after him”, please be honest and correctly inform us about the fact that the subject parcel was underinvoiced/underdeclared to evade duties/taxes. I am sure the department took cognizance and applied accurate applicable duty/tax which makes you think that its a matter of departmental overreach and highhandedness.

  • Once a wise man said ab Allah hi Hafiz hai Pakistan ka. qasam se since then our beloved country the people of this country did not see any justice or a good news till now.

  • No one here to stop them because first they feed to the concerned authorities then increase the prices.

    Poor people of this Pak Land…

  • Because of new companies they are increasing prices and big 3 do same in future and no one can beat them in Pakistan because all new cars launched and upcoming have same price tag like Suzuki ,Honda and Toyota so obviously for small cars people have to go for Suzuki for sedan people will go for Honda City non new cars can beat them in price except prince or united but people cant go for those trash also so I wish new companies will not come Pakistan because of them this all happen they are also giving same price tag still no company beat Suzuki Cultus or Honda City also proton trash coming on same rate as Honda City…

  • Clearly depicts lack of regulation and government authority. Now what else to expect from this mafia. Dnt know if there is any legislation to challenge such price increase in court of law or not. Its a humble appeal to government to atleast allow a limited number of vehicle import. Even with high custom duty and high prices atleast we may have some quality product .

  • If we compare India Suzuki company prices with Pakistan then everyone will find out that there is no check in balance in Pakistan auto industry… they increasing the prices when ever they want to… $ is stable so what’s the main reason of increasing we have to stop buying then these industry will find out

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