After launching the iPhone SE 2020, Apple decided to launch the iPhone 12 mini as a powerful yet compact phone for consumers who miss the small form factor. Unfortunately, according to recent stats, there are not many people who are interested in the product.
Wave7 Research recently published their new stats via PCMag, and the numbers don’t look great for the newly launched iPhone Mini. According to the report, the smaller iPhone 12 variant accounts for only 4-5 percent of sales at each major U.S. carrier. In contrast, the iPhone 12 accounts for 24-33 percent of sales at three major U.S. carriers despite being $100 more expensive than its smaller sibling. One of the main reasons behind the increased sales is the larger display size.
One of the reasons behind the iPhone 12 mini’s lower sales could be the comparison with iPhone SE launched earlier this year. The smartphone costs $349 and comes with an A13 Bionic chipset as compared to the iPhone 12 mini that costs $699 and is powered by the A14 Bionic SoC.
We are unsure if the disappointing iPhone 12 mini sales will deter the company from launching a similar model next year. However, according to the analyst Ming-Chi Kuo, Cupertino still plans on launching four iPhone models next year.
As far as other iPhone models are concerned, people love the maxed-out iPhone 12 Pro Max because of its camera. The handset is the first to feature the Sensor-Shift Optical Image Stabilization technology.