The telecommunication services company, Pak Datacom Limited, is one of the corporations that went through a crisis to maintain its businesses, which is evident from its profitability going down by 95 percent in the financial year 2019-20.
According to the annual report of PDL, the net profit declined from Rs. 143.018 million to Rs. 7.413 million. This was mainly due to the COVID-19 pandemic, which resulted in a countrywide lockdown and affected the special business projects of the company.
The net profit translated into Earnings per Share (EPS) of Rs. 0.76 as against Rs. 14.59 (Restated) of last year. However, the company managed to operate and successfully deploy business continuity and incident management plans to cope with this crisis without retrenching any employee or reducing the perks and benefits of employees during the pandemic.
For the first time in the history of PDL, the company has formulated a five year strategic master plan to ensure sustainability in the company’s services, revenues, and profits, rather than having to rely on a risky ‘year-to-year’ ad hoc based planning, as per the historical practice, the Pak Datacom Limited report said.
This will enable PDL to concentrate on businesses that are best suited to it globally and locally, keeping in view the opportunities and threats that the external markets present over the next five years and tailoring its internal attributes to meet those market trends.
The main initiatives of this five-year plan include Digital Transformation of the company, making it into a paperless entity, brand awareness, and also targeting the market as part of a Telecom foundation group. Thereby taking advantage of the products and services offered by the other telecom foundation companies such as fiber optic laying and duct manufacturing products, hence providing a ‘one-stop-shop’ solution to their potential clients.
In October 2020, PDL managed to gain $0.5 million in additional savings. During the past three months, PDL has also won two mega projects worth more than $1 million. This should provide the shareholder with a lot of reassurance and confidence going forward, the report stated.