Sadia Dada Rejoins K-Electric as CMCO

Sadia Dada, a renowned communication professional, has rejoined K-Electric (KE) as its Chief Marketing and Communication Officer (CMCO).

She had worked at Philip Morris as its Director of Communications before leaving for KE where she had served at different key positions previously.


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Sadia has gained a tremendous experience of more than 15 years at various corporations including Mobilink (now Jazz), Nestle Pakistan, and Unilever Pakistan.

She has been recently been included in the panel of judges by Effie Awards Pakistan.

Sadia Dada is one of the founders of the Communication Association of Pakistan as well as Women in Numbers which is a platform that focuses exclusively on increasing and enhancing the representation of women working in the corporate sector in Pakistan through advocacy, sensitization, mentoring, and capacity building.


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She also runs a sustainable grassroots initiative called ‘Maid to Shop’ that engages domestic maids in Karachi’s Shirin Jinnah Colony while supporting them in sending their daughters to school.

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